marketing planning

How to calculate your marketing budget—and make sure it's efficient

Includes the budget template + efficiency metrics calculator I wish I had 10 years ago

Dec 11 •

How to prioritize marketing activities & avoid random acts of marketing

Part 3 of 3 in Annual Planning Series

Oct 21

Walkthrough: How to prioritize marketing work during annual planning

Companion to newsletter series on Annual Planning

Oct 21 •

12:58

Marketing strategy exercises to kick off your annual planning process

Annual Marketing Planning Series: Newsletter 2. Includes detailed instructions for running 6+ cross-functional marketing strategy sessions.

Oct 2 •

MKT1 Guide to Annual Marketing Planning

Part 1 of 3: Anatomy of the planning process

Sep 23 •

Planning & goal setting templates

For Paid Subscribers

Aug 29 •

How to run effective campaigns

Part 3 of 3 in Growth Marketing Strategy Series

Dec 12, 2023 •

How to create an impact-focused marketing plan

"MKT1 SHORT" - A LESS-LENGTHY NEWSLETTER FOR PAID SUBSCRIBERS ONLY

Jun 29, 2023 •

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