MKT1: The newsletter for B2B Startup Marketing by Emily Kramer

Hi, I’m Emily Kramer, the primary voice behind MKT1 Newsletter. Over the last 15+ years, I’ve worked with some of the fastest-growing startups as Head of Marketing, 1st marketer, advisor, and investor. Now I’m sharing what I’ve learned along the way.

From first principles thinking to pragmatic, actionable advice, MKT1 newsletter serves as a guide to building marketing at B2B startups. I love developing frameworks (Krameworks?), identifying high-impact marketing strategies, diving deep on marketing tactics, and advocating for marketing.

“My number 1 favorite marketing newsletter” - Lenny Rachitsky

2x/month, 50,000+ subscribers and counting

Join a small city’s worth of marketers, growth experts, and founders. Subscribe to MKT1 Newsletter for strategic advice and tactical help on building B2B startup marketing. I write 2 posts per month on a related topic: a framework-focused guide and a bonus post with examples, expert-takes, or opinions.

The essential MKT1 reading list

If you only read one thing 👉 Marketing strategy, prioritization, & planning

Setting your B2B startup marketing strategy:

Running your marketing team:

What’s working right now in marketing:

Get templates, discounts, & more resources

When I work with startups as an advisor and investor, I give them the actual templates to implement these frameworks. That’s what paid subscribers get: all the tools I use to help startups avoid random acts of marketing and drive real impact.

Paid subscribers get 100+ templates & resources, my vetted contractor & agency list, exclusive discounts on marketing tools, free posts on the MKT1 job board, and full access to the MKT1 archive, including bonus newsletters.

MKT1?

“Market one” is led by Emily Kramer, and was co-founded by Emily and Kathleen Estreich. Since starting MKT1 in 2020, we’ve invested in over 50 companies, taught 1000s of marketers and founders in our workshops, and had millions of views of our content.

Currently, Emily is also focused on advising growth-stage B2B marketing leaders and supporting her MKT1 Capital portfolio companies and angel investments.

For sponsorship opportunities reach out to sponsorships@mkt1.co.

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Subscribe to MKT1 Newsletter with Emily Kramer

B2B STARTUP MARKETING ADVICE: In-depth guides, actionable frameworks, and hard-earned insights, from ex-marketing exec Emily Kramer

People

I help startups build B2B marketing functions through my newsletter, podcast, advising and investing. Ex marketing exec, first Head of Marketing at Asana, 4x 1st marketer