Hi, I’m Emily Kramer, the primary voice behind MKT1 Newsletter and an ex-marketing exec. Over the last 15 years (ok almost 20), I’ve worked with some of the fastest-growing startups as a Head of Marketing (Asana & Carta), 1st marketer, advisor, and investor. Now I’m sharing what I’ve learned along the way.

I love developing frameworks (Krameworks?), identifying high-impact marketing strategies, diving deep on marketing tactics, and advocating for marketing.

40,000+ Subscribers and counting

Join a small city’s worth of marketers, growth experts, and founders. Subscribe to MKT1 Newsletter for strategic advice and tactical help on building B2B startup marketing.

“My number 1 favorite marketing newsletter” - Lenny Rachitsky

What we write about

We share our opinions on all things B2B startup marketing, create marketing frameworks, and provide actionable advice.

Some of our popular frameworks and posts include:
Fuel & Engine
Marketing Advantages
Positioning -> Homepage Copy
Marketing Org Chart & Growth Marketing Org Chart


“Market one” is led by Emily Kramer, and was co-founded by Emily and Kathleen Estreich. Since starting MKT1 in 2020, we’ve invested in over 50 companies, taught 1000s of marketers and founders in our workshops, and had millions of views of our content.

Currently, Emily is also focused on advising growth-stage B2B marketing leaders and supporting her MKT1 Capital portfolio companies and angel investments.

For sponsorship opportunities reach out to sponsorships@mkt1.co.

Subscribe to MKT1 Newsletter

B2B startup marketing guides, frameworks, advice & opinions from ex-marketing exec Emily Kramer


I help startups build effective B2B marketing functions. I'm the co-founder of MKT1, and previously built and led the marketing teams at Asana and Carta.