MKT1: The newsletter for B2B Startup Marketing by Emily Kramer
Hi, I’m Emily Kramer, the primary voice behind MKT1 Newsletter. Over the last 15+ years, I’ve worked with some of the fastest-growing startups as Head of Marketing, 1st marketer, advisor, and investor. Now I’m sharing what I’ve learned along the way.
From first principles thinking to pragmatic, actionable advice, MKT1 newsletter serves as a guide to building marketing at B2B startups. I love developing frameworks (Krameworks?), identifying high-impact marketing strategies, diving deep on marketing tactics, and advocating for marketing.
“My number 1 favorite marketing newsletter” - Lenny Rachitsky
~85,000 subscribers and counting
2x newsletters / month
Join a small city’s worth of marketers, growth experts, and founders. Subscribe to MKT1 Newsletter for strategic advice and tactical help on building B2B startup marketing.
The essential MKT1 reading list
If you only read one thing 👉 The MKT1 Field Guide to B2B startup marketing
Setting your B2B startup marketing strategy:
Combining fuel & engine: How to build an effective marketing “machine”
Marketing perceptions: The exercise that drives your entire “fuel” aka content strategy
Channel <> startup fit: How to choose the right growth “engine” for your *specific* business
Positioning that works: A simple framework to make sure your ICP knows what you *actually* do
Running your marketing team:
Building the right team: How to structure marketing org charts at different company sizes
The GACCS brief: Use this on every project to stay aligned and focus on high-impact work
Marketing operating cadence: How to run an effective marketing team day-to-day
What’s working right now in marketing:
The shift to account-driven GTM: The new growth foundation, and why it’s critical to identify and enrich your TAM, then tailor campaigns to them
Why I’m so bullish on ecosystem marketing: Why using 3rd-parties to grow is the next big marketing channel
How to adopt AI in one day: How to run team hackathons and start “vibe coding” (includes prompts & project ideas)
Is the company blog dead?: How to create content that works in the post-blog era (includes Dear Marketers Podcast episode)
Building AI systems for marketing:
Meet the [Gen] Marketer of the Future: Why marketing generalists who are experts in AI are replacing specialists, and how to become one
How to build your marketing strategy in Claude: Step-by-step on building a /marketing-strategy skill your whole team can use
Marketing teams are stuck in single-player Claude mode: The 4 Cs framework for sharing context and skills across your team, instead of everyone prompting alone
The Claude Code research playbook: How to research 1, 10, or 100 companies in Claude Code, with the skills and prompts I used
Get templates, discounts, & more resources
When I work with startups as an advisor and investor, I give them the actual templates to implement these frameworks. That’s what paid subscribers get: all the tools I use to help startups avoid random acts of marketing and drive real impact.
Paid subscribers get access the MKT1 MCP with 30+ skills built for B2B marketers, 100+ templates & resources, my vetted contractor & agency list, exclusive discounts on marketing tools worth $40K+, free posts on the MKT1 job board, and full access to the MKT1 archive.
MKT1?
“Market one” is led by Emily Kramer who focuses on MKT1 Newsletter, advising growth-stage B2B marketing leaders, and supporting her portfolio companies. Katie Mitchell and Halley Johnson also contribute to MKT1 as “Gen Marketers in Residence”.
For sponsorship opportunities reach out to sponsorships@mkt1.co. More on MKT1 on our website »
