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“My number 1 favorite marketing newsletter” - Lenny Rachitsky


MKT1 is Emily Kramer and Kathleen Estreich. We help early & growth SaaS startups build marketing functions through MKT1 Capital and MKT1 Advisory. It stands for Market 1. We don’t know how to pronounce it either—don’t make this mistake when naming your company.

We do four things:

  1. Invest in B2B startups and help them build marketing.

  2. Advise early and growth-stage founders and marketers on marketing strategy.

  3. Recruiting: Help great marketers and early & growth stage startups find each other through offer a job board, candidate help, and recruiting consulting to startups.

  4. Write, teach, talk about 1-3

We’ve worked at some fast-growing SaaS companies (Asana, Box, Intercom, Carta, etc.) over the last 15 years, building marketing and operations teams before starting MKT1. We’ve advised and invested in over 75 companies via MKT1 Advisory & Capital since fall of 2020. We love helping marketers and founders become better marketers, and that’s what this newsletter is all about.

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Marketing advice for SaaS founders and marketers from Emily Kramer & Kathleen Estreich, former marketing leaders at Asana, Box, Intercom, Carta, & Scalyr.


Emily Kramer of MKT1 

I help startups build effective B2B marketing functions by investing through our fund MKT1 Capital, writing, and teaching courses. Previously, Emily built and led the marketing teams at Asana and Carta.

Kathleen Estreich 

Kathleen is a co-founder of MKT1 and MKT1 Captial where she helps startups build effective B2B marketing functions. Previously, Kathleen led marketing and ops teams at Facebook, Box, Intercom, and Scalyr (acquired by SentinelOne).