MKT1: The newsletter for B2B Startup Marketing by Emily Kramer

Hi, I’m Emily Kramer, the primary voice behind MKT1 Newsletter. Over the last 15+ years, I’ve worked with some of the fastest-growing startups as Head of Marketing, 1st marketer, advisor, and investor. Now I’m sharing what I’ve learned along the way.

From first principles thinking to pragmatic, actionable advice, MKT1 newsletter serves as a guide to building marketing at B2B startups. I love developing frameworks (Krameworks?), identifying high-impact marketing strategies, diving deep on marketing tactics, and advocating for marketing.

“My number 1 favorite marketing newsletter” - Lenny Rachitsky

2x/month, 40,000+ Subscribers and counting

Join a small city’s worth of marketers, growth experts, and founders. Subscribe to MKT1 Newsletter for strategic advice and tactical help on building B2B startup marketing. I write 2 posts per month on a related topic: a framework-focused guide and a bonus post with examples, expert-takes, or opinions.

Popular posts & frameworks

Some of our popular frameworks and posts include:
Fuel & Engine
Marketing Advantages
Positioning -> Homepage Copy
Marketing Org Chart & Growth Marketing Org Chart

MKT1?

“Market one” is led by Emily Kramer, and was co-founded by Emily and Kathleen Estreich. Since starting MKT1 in 2020, we’ve invested in over 50 companies, taught 1000s of marketers and founders in our workshops, and had millions of views of our content.

Currently, Emily is also focused on advising growth-stage B2B marketing leaders and supporting her MKT1 Capital portfolio companies and angel investments.

For sponsorship opportunities reach out to sponsorships@mkt1.co.

Subscribe to MKT1 Newsletter

B2B startup marketing guides, frameworks, advice & opinions from ex-marketing exec Emily Kramer

People

I help startups build effective B2B marketing functions. I'm the co-founder of MKT1, and previously built and led the marketing teams at Asana and Carta.