product marketing

My best frameworks for product marketing, content marketing, and growth marketing

The MKT1 Field Guide to B2B startup marketing | Part 2

Aug 26, 2025 • Emily Kramer

“Dear Marketers, How has the product launch playbook changed?”

Bad launch habits marketers need to break in 2025 | Dear Marketers Podcast & Newsletter | Episode 11

Jul 25, 2025 • Emily Kramer, Devon Watts, and Jenny Thai

1:03:42

GACCS brief generator & templates

Templates for making a simple brief that drives alignment across stakeholders

Jul 24, 2025 • Emily Kramer

Marketing strategy exercises to kick off your annual planning process

Annual Marketing Planning Series - Newsletter 2. Includes detailed instructions for running 6+ cross-functional marketing strategy exercises.

Oct 2, 2024 • Emily Kramer

How to create an effective pricing page

Pricing page checklist + reviews of 3 startups' pricing pages—with Maura Ginty & Emily Kramer.

Jul 30, 2024 • Emily Kramer and Maura Ginty

Why you need a plans & pricing page on your website

How pricing pages impact conversion, what to include on your plans & pricing page, and how to handle objections

Jul 16, 2024 • Emily Kramer

Positioning & messaging teardown, with Anthony Pierri

MKT1 Newsletter “Extra” | Emily & Anthony review 3 startups’ positioning statements and homepage copy

Jun 27, 2024 • Emily Kramer and Anthony Pierri

The MKT1 Guide to positioning

How to differentiate your product, without getting stuck in the weeds

Jun 12, 2024 • Emily Kramer

Template: MKT1 positioning statement exercise

Docs template for writing effective positioning using the MKT1 Positioning Process

Jun 12, 2024

Product marketing & positioning templates

For Paid Subscribers

Jun 11, 2024 • Emily Kramer

Common and costly product messaging mistakes—and how to avoid them [guest post]

The wrong messaging holds back user and revenue growth. Without strong messaging, your product will struggle to stand out against attractive…

May 20, 2024 • Allyson Letteri

A guide to the wedge marketing strategy

How to find your initial niche, and later expand to more audiences & use cases

Mar 14, 2024 • Emily Kramer

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