MKT1 Newsletter

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April 2023
How your GTM motion impacts your marketing strategy and org chart
Marketing teams should operate (really) differently at self-serve, hybrid, and sales-led B2B startups
March 2023
February 2023
Find & accelerate your marketing advantages to grow much faster
And why startups who leverage marketing advantages are way more likely to win
Introducing MKT1 Capital
MKT1 Capital is a $10M early-stage B2B fund, investing capital and hands-on marketing help
How to organize your B2B growth marketing team
A modern marketing organization has a “growth marketing” function with 4 sub-functions: demand gen, inbound & web, lifecycle marketing, and ops …
5
January 2023
New Resource: Contractor & Agency Recommendation List
Recommended by MKT1, our portfolio companies, and our community. For Paid Subscribers only.
4
How & when to hire marketing agencies & contractors
Contractors and agencies aren’t bandaids for all of your marketing problems. I often see startups waste more money cycling through contractors and…
December 2022
November 2022
How to create a more effective homepage
A step-by-step guide on improving your homepage content & copy to increase conversion
6
October 2022
4 ways marketing is different from sales
What does B2B marketing do? And how can marketing make your sales team and revenue growth more efficient?
1
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