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The startup ecosystem needs more marketers to invest
A guide to angel & fund investing for marketers // There’s a huge gap in the startup ecosystem. Less than 1% of investors are marketers. This presents a…
May 5
21
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The startup ecosystem needs more marketers to invest
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April 2023
How your GTM motion impacts your marketing strategy and org chart
Marketing teams should operate (really) differently at self-serve, hybrid, and sales-led B2B startups
Apr 6
33
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How your GTM motion impacts your marketing strategy and org chart
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March 2023
My spring course lineup + discount for paid subscribers
It’s been a busy month at MKT1. We announced our new fund, MKT1 Capital. You can read more about that here. We’ve also been busy planning three new…
Mar 16
6
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My spring course lineup + discount for paid subscribers
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February 2023
Find & accelerate your marketing advantages to grow much faster
And why startups who leverage marketing advantages are way more likely to win
Feb 27
59
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Find & accelerate your marketing advantages to grow much faster
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Introducing MKT1 Capital
MKT1 Capital is a $10M early-stage B2B fund, investing capital and hands-on marketing help
Feb 27
14
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Introducing MKT1 Capital
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How to organize your B2B growth marketing team
A modern marketing organization has a “growth marketing” function with 4 sub-functions: demand gen, inbound & web, lifecycle marketing, and ops …
Feb 9
62
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How to organize your B2B growth marketing team
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January 2023
New Resource: Contractor & Agency Recommendation List
Recommended by MKT1, our portfolio companies, and our community. For Paid Subscribers only.
Jan 12
8
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New Resource: Contractor & Agency Recommendation List
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How & when to hire marketing agencies & contractors
Contractors and agencies aren’t bandaids for all of your marketing problems. I often see startups waste more money cycling through contractors and…
Jan 5
42
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How & when to hire marketing agencies & contractors
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December 2022
VIDEO: MKT1 Chat - Designing & managing your website
Watch now (39 min) | With Ashley Kemper, Jess Strelioff & Emily Kramer from the early Asana website & marketing team. Recording from a live chat in…
Dec 30, 2022
5
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VIDEO: MKT1 Chat - Designing & managing your website
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How to access MKT1 Template Library
Relevant templates for paid subscribers are linked to at the bottom of each newsletter. Here’s a library with a link to all templates.
Dec 7, 2022
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How to access MKT1 Template Library
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November 2022
How to create a more effective homepage
A step-by-step guide on improving your homepage content & copy to increase conversion
Nov 28, 2022
100
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How to create a more effective homepage
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October 2022
4 ways marketing is different from sales
What does B2B marketing do? And how can marketing make your sales team and revenue growth more efficient?
Oct 27, 2022
27
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4 ways marketing is different from sales
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