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Stop the debate: You need a plans & pricing page on your website
How pricing pages impact conversion, what to include on your plans & pricing page & how to handle transparent pricing objections.
Jul 16
•
Emily Kramer
21
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Stop the debate: You need a plans & pricing page on your website
newsletter.mkt1.co
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Template library & paid subscriber updates
New & improved list of templates & diagrams for paid subscribers only, plus pricing changes coming in August
Jul 9
•
Emily Kramer
12
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Template library & paid subscriber updates
newsletter.mkt1.co
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June 2024
Positioning & messaging teardown, with Anthony Pierri
MKT1 Newsletter “Extra” | Emily & Anthony review Pocus, Blaze, and Orb's positioning & homepage copy.
Jun 27
•
Emily Kramer
and
Anthony Pierri
26
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Positioning & messaging teardown, with Anthony Pierri
newsletter.mkt1.co
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Content & Brand Marketing Templates
These templates help you create and distribute high-impact content and are available to paid subscribers only. For context on how to use these…
Jun 22
•
Emily Kramer
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Content & Brand Marketing Templates
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The MKT1 Guide to positioning
We’ve all seen “positioning” docs that are 10 pages or 30 slides long. They typically all miss the point. Positioning must give clarity on who products…
Jun 12
•
Emily Kramer
57
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The MKT1 Guide to positioning
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Product Marketing & Positioning Templates
These templates help you with product marketing, positioning, and pricing. They are available to paid subscribers only.
Jun 11
•
Emily Kramer
6
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Product Marketing & Positioning Templates
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May 2024
Common and costly product messaging mistakes—and how to avoid them [guest post]
The wrong messaging holds back user and revenue growth. Without strong messaging, your product will struggle to stand out against attractive…
May 20
•
Allyson Letteri
40
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Common and costly product messaging mistakes—and how to avoid them [guest post]
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April 2024
Not just ChatGPT: AI workflows & tools for marketers
Includes MKT1 AI Showcase Event Recording & Survey Results
Apr 16
•
Emily Kramer
and
Kathleen Estreich of MKT1
44
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Not just ChatGPT: AI workflows & tools for marketers
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March 2024
A guide to the wedge marketing strategy
How to find your initial niche, and later expand to more audiences and use cases.
Mar 14
•
Emily Kramer
35
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A guide to the wedge marketing strategy
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February 2024
How to market “marketing” internally
Advice for educating your company on marketing and getting buy-in on your marketing work
Feb 12
•
Emily Kramer
and
Kathleen Estreich of MKT1
53
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How to market “marketing” internally
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January 2024
AI workflows for marketers—and recommended tools for each
If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many times at this point. But, figuring…
Jan 11
•
Emily Kramer
49
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AI workflows for marketers—and recommended tools for each
newsletter.mkt1.co
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December 2023
Intro to the MKT1 Method: A crash course in B2B startup marketing
New to MKT1? Start here. Long-time follower? Understand how all of our content fits together.
Dec 19, 2023
•
Emily Kramer
56
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Intro to the MKT1 Method: A crash course in B2B startup marketing
newsletter.mkt1.co
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