How to get unstuck: 5 marketing planning thought experiments

An atypical set of prompts to help you shake up your marketing plan. Experiments include: No new content, No new TOFU, Positioning stress tests, and…

Nov 19 • 

Emily Kramer

15

4

Save your spot for the Gen Marketer Summit: 12/10/25

RSVP for our half-day virtual conference on upleveling for the AI era, exclusively for paid MKT1 subscribers. Event Access Code shared here!

Nov 12 • 

Emily Kramer

7

New Perks for Paid MKT1 Subscribers

$40K+ in deep discounts on your favorite GTM tools. Plus, paid subscriber event access and new tools & resources.

Nov 7 • 

Emily Kramer

5

How to answer 3 big, scary annual planning questions (in days, not months)

Tools and guidance on how to set a basic forecast and budget range and choose your big bets for next year.

Nov 5 • 

Emily Kramer

 and 

Halley Johnson

30

1

2

October 2025

Build a LinkedIn Flywheel, not a disconnected social strategy

How to combine your influencer, executive thought leadership, paid social, and signal-based campaign efforts into a compounding growth machine

Oct 20 • 

Emily Kramer

52

4

September 2025

AI broke the old marketing playbook. Here’s the new one

The 4 shifts B2B marketing teams need to make, and the ripple effects that got us here

Sep 30 • 

Emily Kramer

94

10

Meet the [Gen] Marketer of the Future

Gen Marketers are AI-powered generalists who will replace in-house Marketing Specialists. They run differentiated campaigns in the AI-driven marketing…

Sep 17 • 

Emily Kramer

92

1

5

August 2025

My best frameworks for product marketing, content marketing, and growth marketing

The MKT1 Field Guide to B2B startup marketing | Part 2

Aug 26 • 

Emily Kramer

99

4

9

Dear Marketers, It’s the season 1 finale! Hot takes on case studies, dev marketing, measurement, and more

Listen now | Dear Marketers Podcast & Newsletter Episode 12: “Dear Marketers, We have more questions!"

Aug 15 • 

Emily Kramer

, 

Devon Watts

, 

Jenny Thai

, and 

Grace Erickson

17

1

1:03:57

July 2025

The MKT1 Field Guide to B2B startup marketing | Part 1

A breakdown of the MKT1 Method: My system of marketing frameworks, methods, and processes

Jul 31 • 

Emily Kramer

65

7

4

Template: Audience analysis & mapping

Sheets template for mapping your TAM into segments & prioritizing ICPs

Jul 25 • 

Emily Kramer

2

“Dear Marketers, How has the product launch playbook changed?”

Dear Marketers Podcast & Newsletter | Episode 11 | Great product launches aren’t one-day events, they require shared strategy, cross-functional…

Jul 25 • 

Emily Kramer

, 

Devon Watts

, and 

Jenny Thai

24

4

2

1:03:42