MKT1 Newsletter with Emily Kramer

MKT1 Newsletter with Emily Kramer

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"Dear Marketers, Should your founder be an influencer (on LinkedIn)?
Listen now | Podcast + Newsletter | Episode 4 | How to build an executive thought-leadership presence on LinkedIn
 • 
Emily Kramer from MKT1
, 
Devon Watts
, and 
Jenny Thai
1
1:06:30
Guide to signal-based campaigns
Part 3 of 3 in "Shift to account-driven GTM" series | How to run signal-based campaigns to reach priority accounts, examples of signal-based campaigns…
 • 
Emily Kramer from MKT1
"Dear Marketers, how do you hire a great team?”
Podcast + Newsletter | Dear Marketers with Emily Kramer & Friends: Episode 3 | Challenges of hiring and organizing marketing teams, how to structure the…
 • 
Emily Kramer from MKT1
, 
Devon Watts
, and 
Grace Erickson
1
1:07:49

February 2025

How to set up account-driven GTM: TAM mapping, account tiering, signal tracking
Part 2 of 3 in "Shift to Account-Driven GTM" series | This MKT1 newsletter covers the foundation required for an account-driven or ABX GTM strategy.
 • 
Emily Kramer from MKT1
1
“Dear Marketers, How do you tell a consistent story?”
Listen now | Dear Marketers with Emily Kramer & Friends: Episode 2 | Podcast + Newsletter
 • 
Emily Kramer from MKT1
, 
Jenny Thai
, and 
Devon Watts
1
49:53
Dear Marketers Podcast - Template Library
Paid Subscribers Only | Resources & templates mentioned in our podcast episodes and companion newsletters
 • 
Emily Kramer from MKT1
The Shift to Account-Driven GTM
Part 1 of 3: Why traditional inbound & ABM are no longer enough to win
 • 
Emily Kramer from MKT1
4
“Dear Marketers, How do you handle marketing requests?”
Listen now | Introducing Dear Marketers with Emily Kramer & Friends–my new B2B startup marketing advice podcast. Episode 1 and this newsletter covers…
Published on MKT1 Newsletter with Emily Kramer • 
57:48
“Dear Marketers, How do you handle marketing requests?”
Listen now | Introducing Dear Marketers with Emily Kramer & Friends–my new B2B startup marketing advice podcast. Episode 1 and this newsletter covers…
 • 
Emily Kramer from MKT1
, 
Jenny Thai
, and 
Grace Erickson
6
57:48

January 2025

[Video] How Clay approaches marketing with Mishti Sharma & Bruno Estrella
I hosted Clay’s marketing leaders for a webinar to talk about how they approach marketing at Clay and how you can use Clay in your own GTM efforts…
 • 
Emily Kramer from MKT1
2
How to run your marketing team day-to-day
How to create a marketing operating cadence, break your quarterly goals into milestones, set the right schedule & agendas for marketing meetings, and…
 • 
Emily Kramer from MKT1
January MKT1 Roundup
For paid subscribers only. Featuring budget template video walkthrough & MKT1 partner discount codes.
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