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AI broke the old marketing playbook. Here’s the new one
The 4 shifts B2B marketing teams need to make, and the ripple effects that got us here
Sep 30
•
Emily Kramer
80
Meet the marketer of the future
Gen Marketers are AI-powered generalists who will replace Marketing Specialists. They run differentiated campaigns in the AI-driven marketing era…
Sep 17
•
Emily Kramer
73
Templates: Job descriptions for modern marketers
Docs templates with JDs & scorecards for core marketing roles, plus interview questions & example assignments
Sep 11
•
Emily Kramer
2
August 2025
My best frameworks for product marketing, content marketing, and growth marketing
The MKT1 Field Guide to B2B startup marketing | Part 2
Aug 26
•
Emily Kramer
96
2
Dear Marketers, It’s the season 1 finale! Hot takes on case studies, dev marketing, measurement, and more
Listen now | Dear Marketers Podcast & Newsletter Episode 12: “Dear Marketers, We have more questions!"
Aug 15
•
Emily Kramer
,
Devon Watts
,
Jenny Thai
, and
Grace Erickson
16
1
1:03:57
July 2025
The MKT1 Field Guide to B2B startup marketing | Part 1
A breakdown of the MKT1 Method: My system of marketing frameworks, methods, and processes
Jul 31
•
Emily Kramer
63
7
Template: Exercise to balance Fuel & Engine
Docs template for finding the right mix of Fuel and Engine for your startup
Jul 31
•
Emily Kramer
3
Template: Audience analysis & mapping
Sheets template for mapping your TAM into segments & prioritizing ICPs
Jul 25
•
Emily Kramer
2
“Dear Marketers, How has the product launch playbook changed?”
Dear Marketers Podcast & Newsletter | Episode 11 | Great product launches aren’t one-day events, they require shared strategy, cross-functional…
Jul 25
•
Emily Kramer
,
Devon Watts
, and
Jenny Thai
24
4
1:03:42
GACCS brief generator & templates
Templates for making a simple brief that drives alignment across stakeholders
Jul 24
•
Emily Kramer
5
"Dear Marketers, How do you build an IRL events strategy?"
Podcast & Newsletter | Episode 10 | How to decide if in-person events are a viable strategy for your startup, plus how to make them successful
Jul 9
•
Emily Kramer
,
Grace Erickson
, and
Devon Watts
19
2
1:06:24
Vibe coding & AI hackathon prompt library
60+ ideas & ready-to-use marketing prompts for AI tools
Jul 3
•
Emily Kramer
2
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