My best advice for sponsoring B2B creators

Why, when, and how to work with creators, based on my own experience working with 60+ brands.

Nov 6 • Emily Kramer

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October 2026

October MKT1 Roundup

What’s top of mind for me right now, the posts I bookmarked, MKT1 MCP updates, new marketing jobs, and what’s coming from MKT1 in 2027.

Oct 26 • Emily Kramer

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I analyzed 1,100+ marketing job posts. They’re stuck in 2023.

How to update your job descriptions and build an AI-assisted hiring process

Oct 19 • Emily Kramer

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I analyzed 1,100+ job posts with Claude Code. Here's what B2B marketers get paid.

State of B2B Marketing Jobs Report 2026, Part 1 of 2: Salary Data

Oct 1 • Emily Kramer

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September 2026

September MKT1 Roundup

For paid subscribers only. Featuring marketing things I'm thinking about, my bookmarked posts, upcoming events, and what's new on the MKT1 MCP

Sep 23 • Emily Kramer

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Inside team MKT1's multiplayer AI setup

2 GitHub repos, 100+ skills, 30+ routines, and the "vacation test" | Multiplayer AI Series - Part 3 of 3

Sep 17 • Emily Kramer and Halley Johnson

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Inside the multiplayer AI setups at Mintlify, LangChain, and Buffer

How real marketing & GTM engineering teams build context layers, skills, and agents | Part 2 of 3 in Multiplayer AI series

Sep 2 • Emily Kramer

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August 2026

24 MCP Workflows to Bring Your GTM Stack into Claude

Plus a recap of the MKT1 MCP Showcase, with live demos from Zapier, Framer, Softr, Attio, Airtable, Profound & Mutiny

Aug 12 • Emily Kramer

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July 2026

Marketing teams are stuck in single-player Claude mode. Here's how to go multiplayer.

The 4 Cs framework for sharing context and skills across your team

Jul 27 • Emily Kramer

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An inside look at Mutiny's growth engine

My first-ever repost, with my takeaways on what every Gen Marketer needs to focus on now

Jul 9 • Emily Kramer

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June 2026

How to make highway-worthy billboard creative

A 4-step framework for B2B billboard creative, plus reviews of real billboards & a Claude skill to grade OOH creative | Part 2/2 in Billboard Drive-By…

Jun 25 • Emily Kramer

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Should you buy a billboard on a Bay Area Freeway?

Watch Maya Spivak & Emily Kramer do a billboard drive by, plus everything you need to know about OOH in SF & beyond | Part 1 of 2

Jun 9 • Emily Kramer

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