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How to calculate your marketing budget—and make sure it's efficient
Includes the budget template + efficiency metrics calculator I wish I had 10 years ago
Dec 11
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Emily Kramer
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MKT1 Newsletter by Kramer
How to calculate your marketing budget—and make sure it's efficient
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My favorite ecosystem marketing programs
Paid-subscriber only edition. 8 examples of ecosystem marketing, from expert programs to integration playbooks and co-hosted events.
Dec 2
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Emily Kramer
6
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MKT1 Newsletter by Kramer
My favorite ecosystem marketing programs
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November 2024
Active Discounts on Products & Services [for paid subscribers]
For Paid Subscribers only. A list of current discounts on products and services from our Newsletters, LinkedIn, or exclusively for paid subscribers.
Nov 29
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Emily Kramer
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MKT1 Newsletter by Kramer
Active Discounts on Products & Services [for paid subscribers]
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The rise of ecosystem marketing & how to make it work for your company
The rise of ecosystem marketing & how to make it work for your company
Nov 25
48
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MKT1 Newsletter by Kramer
The rise of ecosystem marketing & how to make it work for your company
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November Roundup
For paid subscribers only. Featuring Marketing Decision Dashboard template, office hours details & podcast request
Nov 13
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Emily Kramer
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MKT1 Newsletter by Kramer
November Roundup
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MKT1 Guide to Channel <> Startup fit
Debunking the myth of the one channel strategy
Nov 4
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Emily Kramer
24
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MKT1 Newsletter by Kramer
MKT1 Guide to Channel <> Startup fit
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October 2024
How to prioritize marketing activities & avoid random acts of marketing
Part 3 of 3 in Annual Planning Series
Oct 21
29
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MKT1 Newsletter by Kramer
How to prioritize marketing activities & avoid random acts of marketing
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Walkthrough: How to prioritize marketing work during annual planning
Companion to newsletter series on Annual Planning
Oct 21
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Emily Kramer
6
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MKT1 Newsletter by Kramer
Walkthrough: How to prioritize marketing work during annual planning
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12:58
Marketing strategy exercises to kick off your annual planning process
Annual Marketing Planning Series: Newsletter 2. Includes detailed instructions for running 6+ cross-functional marketing strategy sessions.
Oct 2
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Emily Kramer
21
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MKT1 Newsletter by Kramer
Marketing strategy exercises to kick off your annual planning process
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September 2024
MKT1 Guide to Annual Marketing Planning
Part 1 of 3: Anatomy of the planning process
Sep 23
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Emily Kramer
63
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MKT1 Newsletter by Kramer
MKT1 Guide to Annual Marketing Planning
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Template library & paid subscriber updates
New & improved list of templates & diagrams for paid subscribers only, plus pricing changes coming in August
Sep 9
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Emily Kramer
35
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MKT1 Newsletter by Kramer
Template library & paid subscriber updates
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August 2024
Marketing strategy exercise templates
For Paid Subscribers
Aug 30
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Emily Kramer
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MKT1 Newsletter by Kramer
Marketing strategy exercise templates
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