Archive - MKT1 Newsletter with Emily Kramer

“Dear Marketers, how can sales and marketing get aligned in 2025?"

Listen now | Dear Marketers Podcast + Newsletter | Episode 5

Apr 21 •

,

, and

59:10

Does every marketing channel *actually* suck right now?

A reaction to Andrew Chen's Substack post: "Every marketing channel sucks right now"

Apr 15 •

Spring 2025 Roundup | Accounts over leads & ecosystem over cold outbound

Highlights from my newsletters, templates, podcasts, and LinkedIn bookmarks over the past quarter | For paid MKT1 subscribers only

Apr 3 •

March 2025

"Dear Marketers, Should your founder be an influencer (on LinkedIn)?

Listen now | Podcast + Newsletter | Episode 4 | How to build an executive thought-leadership presence on LinkedIn

Mar 21 •

,

, and

1:06:30

Guide to signal-based campaigns

Part 3 of 3 in "Shift to account-driven GTM" series | How to run signal-based campaigns to reach priority accounts, examples of signal-based campaigns…

Mar 16 •

"Dear Marketers, how do you hire a great team?”

Podcast + Newsletter | Dear Marketers with Emily Kramer & Friends: Episode 3 | Challenges of hiring and organizing marketing teams, how to structure the…

Mar 7 •

,

, and

1:07:49

February 2025

How to set up account-driven GTM: TAM mapping, account tiering, signal tracking

Part 2 of 3 in "Shift to Account-Driven GTM" series | This MKT1 newsletter covers the foundation required for an account-driven or ABX GTM strategy.

Feb 27 •

“Dear Marketers, How do you tell a consistent story?”

Listen now | Dear Marketers with Emily Kramer & Friends: Episode 2 | Podcast + Newsletter

Feb 19 •

,

, and

49:53

Dear Marketers Podcast - Template Library

Paid Subscribers Only | Resources & templates mentioned in our podcast episodes and companion newsletters

Feb 19 •

The Shift to Account-Driven GTM

Part 1 of 3: Why traditional inbound & ABM are no longer enough to win

Feb 12 •

“Dear Marketers, How do you handle marketing requests?”

Listen now | Introducing Dear Marketers with Emily Kramer & Friends–my new B2B startup marketing advice podcast. Episode 1 and this newsletter covers…

Published on MKT1 Newsletter with Emily Kramer • Feb 5

57:48

“Dear Marketers, How do you handle marketing requests?”

Listen now | Introducing Dear Marketers with Emily Kramer & Friends–my new B2B startup marketing advice podcast. Episode 1 and this newsletter covers…

Feb 5 •

,

, and

57:48

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts