Install the MKT1 Gen Marketer MCP for paid subscribers
Add the knowledge and capabilities you learn about in MKT1 Newsletter directly to Claude. In beta now for paid subscribers.
💎 This is a bonus, paid-subscriber only edition of MKT1 Newsletter.
I’ve always thought about MKT1 Newsletter as more than a collection of writing. It’s meant to be a system for running marketing. Templates and resources in Sheets, Docs, Figma, and even Lovable apps were a start.
But with MCP servers, it’s now possible to run your marketing team on the MKT1 Method. You can have your own C-Level Gen Marketer operating inside Claude.
So we built the Gen Marketer MCP and started adding skills to it. The beta is live now, available for paid subscribers only.
What’s an MCP Server?
An MCP server (Model Context Protocol server) is a service that connects an AI model like Claude to external tools, knowledge, and capabilities. It lets Claude pull in specialized context, instructions, and capabilities on demand.
In this case, think of it like an integration or API that adds the MKT1 brain to Claude.
Once you add the MKT1 Gen Marketer MCP to Claude, it should work across Claude Chat, Claude Code, and Cowork. Connect it once, and new skills will show up automatically as we build and deploy them.
To explore what’s available, connect the MCP server, then ask Claude: “What can the Gen Marketer MCP help with?” Detailed instructions below ↓
Access 9 skills through our MCP server right now
More coming weekly…if not daily.
mkt1_channel_strategy: Determines the best marketing channel strategy for your startup, based on your company stage, audience, GTM motion, and Marketing Advantages.mkt1_homepage_positioning_review: Reviews your homepage against the MKT1 positioning framework and tells you what’s working, what’s missing, and what to fix.mkt1_marketing_advantages: Helps you identify which Marketing Advantages are unique to your business.mkt1_gaccs: Describe a campaign, launch, or project and it generates a GACCS Brief so your team is aligned before work starts.mkt1_icp_prioritization: Helps you identify your ICPs by company type and role, then prioritize them by maturity.mkt1_perceptions: Defines your 3–4 strategic Perceptions to guide your “fuel” strategy. These are the narratives and messages you want your audience to repeat back to you.mkt1_candidate_eval: Paste in one or more LinkedIn profiles, add a specific role, and evaluate if candidates are a match, based on MKT1 hiring scorecards.mkt1_newsletter: Ask any B2B marketing question and it searches the full MKT1 archive to find the most relevant posts.mkt1_templates: Describe what you’re working on and it finds the right spreadsheets, docs, and interactive tools from the MKT1 library.
Instructions for connecting the Gen Marketer MCP to Claude are below the paywall for paid subscribers.
Read more on building agents & working with Claude Code here.