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How to hire & get hired in 2026: The guide to the Gen Marketer skillset
Plus 25+ things you can do right now to gain these skills
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MKT1 Guide to Annual Marketing Planning
Sep 23, 2024
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Emily Kramer
89
7
Meet the [Gen] Marketer of the Future
Sep 17, 2025
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Emily Kramer
102
1
6
The MKT1 Guide to positioning
Jun 12, 2024
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Emily Kramer
85
3
5
Building B2B Startup Marketing Orgs from 1 to 25+
Aug 19, 2024
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Emily Kramer
87
3
7
Recent posts
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What real marketers are building with Claude Code
4 Gen Marketers, 5 builds in Claude Code & Cowork to inspire you to join in on the Claude frenzy. Featuring Elaine Zelby, Kamil Rextin, and Aditya…
7 hrs ago
•
Emily Kramer
47
2
Paid subscriber tool: Claude Code & Cowork plugin for MTK1 frameworks
5 skills & counting: Search MKT1 newsletters & templates, analyze your homepage positioning, identify your marketing advantages, and find your best…
19 hrs ago
•
Emily Kramer
It’s time to hire your first marketing agent
A practical guide to building AI teammates + 4 ready-to-use marketing agent job descriptions
Feb 19
•
Emily Kramer
39
2
4
32:07
MKT1 Unboxing: Mutiny
Watch now | This video is part of the MKT1 Unboxing series, where I get a ~30-minute, no-slides, no-script demo of a GTM tool straight from the team who…
Feb 19
•
Emily Kramer
1
Dinners are the new trade shows. Here’s how to run them well
Insights from a professional B2B event planner + my learnings from MKT1 Supper Club
Feb 2
•
Emily Kramer
76
4
3
Resources for IRL events: Planning rubric + SF & NYC dinner venues
Quiz-style rubric to decide whether to invest in an event, plus dinner venues hand-picked by the MKT1 community
Jan 29
•
Emily Kramer
6
30:08
MKT1 Unboxing: Wistia
Watch now | In this episode of MKT1 Unboxing, Chris Savage shows me how Wistia has evolved from “video hosting” into a one-stop video marketing shop.
Jan 27
•
Emily Kramer
3
We saw the future of B2B marketing...here are the takeaways
Lessons that stuck with me after December's Gen Marketer Summit, from marketing leaders at OpenAI, Clay, Profound, and more. (Includes full event…
Jan 7
•
Emily Kramer
35
3
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MKT1 Templates & Resources
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Paid subscriber tool: Claude Code & Cowork plugin for MTK1 frameworks
5 skills & counting: Search MKT1 newsletters & templates, analyze your homepage positioning, identify your marketing advantages, and find your best…
19 hrs ago
•
Emily Kramer
Resources for IRL events: Planning rubric + SF & NYC dinner venues
Quiz-style rubric to decide whether to invest in an event, plus dinner venues hand-picked by the MKT1 community
Jan 29
•
Emily Kramer
6
Slide deck: Gen Marketer Summit keynote
Slides from Kramer's keynote on how marketing has shifted in the AI era
Jan 7
•
Emily Kramer
4
The most popular MKT1 resources & templates of 2025
The best tools we shipped this year just for paid subscribers
Dec 18, 2025
•
Emily Kramer
8
Save your spot for the Gen Marketer Summit: 12/10/25
RSVP for our half-day virtual conference on upleveling for the AI era, exclusively for paid MKT1 subscribers. Event Access Code shared here!
Nov 12, 2025
•
Emily Kramer
15
4
Dear Marketers Podcast
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1:03:57
Dear Marketers, It’s the season 1 finale! Hot takes on case studies, dev marketing, measurement, and more
Listen now | Dear Marketers Podcast & Newsletter Episode 12: “Dear Marketers, We have more questions!"
Aug 15, 2025
•
Emily Kramer
,
Devon Watts
,
Jenny Thai
, and
Grace Erickson
17
1
1:03:42
“Dear Marketers, How has the product launch playbook changed?”
Dear Marketers Podcast & Newsletter | Episode 11 | Great product launches aren’t one-day events, they require shared strategy, cross-functional…
Jul 25, 2025
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Emily Kramer
,
Devon Watts
, and
Jenny Thai
25
4
2
1:06:24
"Dear Marketers, How do you build an IRL events strategy?"
Podcast & Newsletter | Episode 10 | How to decide if in-person events are a viable strategy for your startup, plus how to make them successful
Jul 9, 2025
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Emily Kramer
,
Grace Erickson
, and
Devon Watts
19
2
1
1:00:54
Dear Marketers, "What are the most common mistakes new managers make?"
Listen now | "Dear Marketers, What do new marketing leaders get wrong?” | Dear Marketers Podcast & Newsletter | Episode 9
Jun 18, 2025
•
Emily Kramer
,
Jenny Thai
, and
Grace Erickson
17
1
3
1:03:50
“Dear Marketers, Is the company blog dead?”
What content to create & where to publish in the post-blog era | Dear Marketers Podcast & Newsletter | Episode 8
May 28, 2025
•
Emily Kramer
,
Jenny Thai
, and
Devon Watts
36
2
4
Dear Marketers Podcast - Template Library
Paid Subscribers Only | Resources & templates mentioned in our podcast episodes and companion newsletters
May 28, 2025
•
Emily Kramer
6
1:07:53
"Dear Marketers, When should you do a web or brand design?"
Listen now | Dear Marketers Podcast + Newsletter | Episode 7 | Scoping web and brand redesigns & how to avoid common mistakes
May 12, 2025
•
Emily Kramer
,
Grace Erickson
, and
Jenny Thai
11
6
52:45
“Dear Marketers, Is sales & marketing alignment harder than ever?" (part 2/2)
Listen now | SDR reporting structures, variable comp for marketing & attribution | Dear Marketers Podcast + Newsletter | Episode 6 (Part 2/2)
Apr 28, 2025
•
Emily Kramer
,
Devon Watts
, and
Grace Erickson
11
2
2
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