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My best frameworks for product marketing, content marketing, and growth marketing
The MKT1 Field Guide to B2B startup marketing | Part 2
Aug 26
•
Emily Kramer
87
2
Guide to signal-based campaigns
Part 3 of 3 in "Shift to account-driven GTM" series | How to run signal-based campaigns to reach priority accounts, examples of signal-based campaigns…
Mar 16
•
Emily Kramer
29
How to set up account-driven GTM: TAM mapping, account tiering, signal tracking
Part 2 of 3 in "Shift to Account-Driven GTM" series | This MKT1 newsletter covers the foundation required for an account-driven or ABX GTM strategy.
Feb 27
•
Emily Kramer
27
1
The Shift to Account-Driven GTM
Part 1 of 3: Why traditional inbound & ABM are no longer enough to win
Feb 12
•
Emily Kramer
44
4
The rise of ecosystem marketing & how to make it work for your company
The rise of ecosystem marketing & how to make it work for your company
Nov 25, 2024
63
2
MKT1 Guide to Channel <> Startup fit
Debunking the myth of the one channel strategy
Nov 4, 2024
•
Emily Kramer
28
Not just ChatGPT: AI workflows & tools for marketers
Includes MKT1 AI Showcase Event Recording & Survey Results
Apr 16, 2024
•
Emily Kramer
and
Kathleen Estreich of MKT1
54
AI workflows for marketers—and recommended tools for each
If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many times at this point. But, figuring…
Jan 11, 2024
•
Emily Kramer
69
How to run effective campaigns
Part 3 of 3 in Growth Marketing Strategy Series
Dec 12, 2023
•
Emily Kramer
50
2
How to choose the right marketing channels for your startup
Part 2 of 3 in Growth Marketing Strategy Series. Follow this guide to choose marketing channels that fit with your audience, market, GTM motion …
Nov 16, 2023
•
Emily Kramer
53
1
How to build your growth (marketing) strategy
Part 1 of 3 in growth strategy series. Don’t pick channels & campaigns without going through these exercises
Oct 24, 2023
•
Emily Kramer
89
How to measure what marketing activities are actually driving revenue
Crash course in marketing analytics, attribution & forecasting for early & growth stage B2B startups
Sep 20, 2023
•
Emily Kramer
85
15
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