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MKT1 Guide to Channel <> Startup fit
Debunking the myth of the one channel strategy
Nov 4
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Emily Kramer
14
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MKT1 Guide to Channel <> Startup fit
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Not just ChatGPT: AI workflows & tools for marketers
Includes MKT1 AI Showcase Event Recording & Survey Results
Apr 16
•
Emily Kramer
and
Kathleen Estreich of MKT1
45
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Not just ChatGPT: AI workflows & tools for marketers
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AI workflows for marketers—and recommended tools for each
If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many times at this point. But, figuring…
Jan 11
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Emily Kramer
56
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AI workflows for marketers—and recommended tools for each
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How to run effective campaigns
Part 3 of 3 in Growth Marketing Strategy Series
Dec 12, 2023
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Emily Kramer
46
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How to run effective campaigns
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How to choose the right marketing channels for your startup
Part 2 of 3 in Growth Marketing Strategy Series. Follow this guide to choose marketing channels that fit with your audience, market, GTM motion …
Nov 16, 2023
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Emily Kramer
51
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How to choose the right marketing channels for your startup
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How to build your growth (marketing) strategy
Part 1 of 3 in growth strategy series. Don’t pick channels & campaigns without going through these exercises
Oct 24, 2023
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Emily Kramer
81
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How to build your growth (marketing) strategy
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How to measure what marketing activities are actually driving revenue
Crash course in marketing analytics, attribution & forecasting for early & growth stage B2B startups
Sep 20, 2023
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Emily Kramer
76
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How to measure what marketing activities are actually driving revenue
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Resource: Curated list of 50 Modern Marketing Tools (paid subscriber only post)
From GenAI to no code to automation, these tools can improve & automate your marketing workflows
Sep 1, 2023
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Emily Kramer
13
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Resource: Curated list of 50 Modern Marketing Tools (paid subscriber only post)
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Optimizing your demo request flow
You're making it way too hard for prospects to buy your product
Aug 7, 2023
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Emily Kramer
26
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Optimizing your demo request flow
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The (marketing) funnel isn’t dead
How to map your funnel to improve your prospect & customer experience, build clearer relationships between GTM teams, and better identify and fix funnel…
Jun 5, 2023
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Emily Kramer
67
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The (marketing) funnel isn’t dead
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How to organize your B2B growth marketing team
A modern marketing organization has a “growth marketing” function with 4 sub-functions: demand gen, inbound & web, lifecycle marketing, and ops …
Feb 9, 2023
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Emily Kramer
76
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How to organize your B2B growth marketing team
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VIDEO: MKT1 Chat - Designing & managing your website
With Ashley Kemper, Jess Strelioff & Emily Kramer from the early Asana website & marketing team. Recording from a live chat in December 2022.
Dec 30, 2022
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Emily Kramer
6
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VIDEO: MKT1 Chat - Designing & managing your website
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