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growth marketing

The rise of ecosystem marketing & how to make it work for your company
The rise of ecosystem marketing & how to make it work for your company
2
MKT1 Guide to Channel <> Startup fit
Debunking the myth of the one channel strategy
 • 
Emily Kramer
Not just ChatGPT: AI workflows & tools for marketers
Includes MKT1 AI Showcase Event Recording & Survey Results
 • 
Emily Kramer
 and 
Kathleen Estreich of MKT1
AI workflows for marketers—and recommended tools for each
If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many times at this point. But, figuring…
 • 
Emily Kramer
How to run effective campaigns
Part 3 of 3 in Growth Marketing Strategy Series
 • 
Emily Kramer
2
How to choose the right marketing channels for your startup
Part 2 of 3 in Growth Marketing Strategy Series. Follow this guide to choose marketing channels that fit with your audience, market, GTM motion …
 • 
Emily Kramer
How to build your growth (marketing) strategy
Part 1 of 3 in growth strategy series. Don’t pick channels & campaigns without going through these exercises
 • 
Emily Kramer
How to measure what marketing activities are actually driving revenue
Crash course in marketing analytics, attribution & forecasting for early & growth stage B2B startups
 • 
Emily Kramer
15
Resource: Curated list of 50 Modern Marketing Tools (paid subscriber only post)
From GenAI to no code to automation, these tools can improve & automate your marketing workflows
 • 
Emily Kramer
Optimizing your demo request flow
You're making it way too hard for prospects to buy your product
 • 
Emily Kramer
2
The (marketing) funnel isn’t dead
How to map your funnel to improve your prospect & customer experience, build clearer relationships between GTM teams, and better identify and fix funnel…
 • 
Emily Kramer
5
How to organize your B2B growth marketing team
A modern marketing organization has a “growth marketing” function with 4 sub-functions: demand gen, inbound & web, lifecycle marketing, and ops …
 • 
Emily Kramer
5
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