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The MKT1 Field Guide to B2B startup marketing | Part 1
A breakdown of the MKT1 Method: My system of marketing frameworks, methods, and processes
Jul 31
•
Emily Kramer
56
6
How I create the MKT1 content calendar
A behind the scenes look at my content strategy - Part 2 of 2
May 20
•
Emily Kramer
26
4
A behind the scenes look at my content strategy
Part 1 of 2: How I built MKT1's content foundation & how to apply this "system" to your startup
May 6
•
Emily Kramer
42
1
Does every marketing channel *actually* suck right now?
A reaction to Andrew Chen's Substack post: "Every marketing channel sucks right now"
Apr 15
•
Emily Kramer
43
Guide to signal-based campaigns
Part 3 of 3 in "Shift to account-driven GTM" series | How to run signal-based campaigns to reach priority accounts, examples of signal-based campaigns…
Mar 16
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Emily Kramer
29
How to set up account-driven GTM: TAM mapping, account tiering, signal tracking
Part 2 of 3 in "Shift to Account-Driven GTM" series | This MKT1 newsletter covers the foundation required for an account-driven or ABX GTM strategy.
Feb 27
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Emily Kramer
27
1
The Shift to Account-Driven GTM
Part 1 of 3: Why traditional inbound & ABM are no longer enough to win
Feb 12
•
Emily Kramer
43
4
How to prioritize marketing activities & avoid random acts of marketing
Part 3 of 3 in Annual Planning Series
Oct 21, 2024
33
3
Marketing strategy exercises to kick off your annual planning process
Annual Marketing Planning Series: Newsletter 2. Includes detailed instructions for running 6+ cross-functional marketing strategy sessions.
Oct 2, 2024
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Emily Kramer
24
MKT1 Guide to Annual Marketing Planning
Part 1 of 3: Anatomy of the planning process
Sep 23, 2024
•
Emily Kramer
78
Marketing strategy exercise templates
For Paid Subscribers
Aug 30, 2024
•
Emily Kramer
1
Planning & goal setting templates
For Paid Subscribers
Aug 29, 2024
•
Emily Kramer
20
5
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