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marketing strategy

How to prioritize marketing activities & avoid random acts of marketing
Part 3 of 3 in Annual Planning Series
3
Marketing strategy exercises to kick off your annual planning process
Annual Marketing Planning Series: Newsletter 2. Includes detailed instructions for running 6+ cross-functional marketing strategy sessions.
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Emily Kramer from MKT1
MKT1 Guide to Annual Marketing Planning
Part 1 of 3: Anatomy of the planning process
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Emily Kramer from MKT1
Marketing strategy exercise templates
For Paid Subscribers
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Emily Kramer from MKT1
Building B2B Startup Marketing Orgs from 1 to 25+
This newsletter includes marketing org chart diagrams at various team sizes, and tips for how to structure your marketing team as you scale.
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Emily Kramer from MKT1
2
A guide to the wedge marketing strategy
How to find your initial niche, and later expand to more audiences and use cases.
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Emily Kramer from MKT1
How to market “marketing” internally
Advice for educating your company on marketing and getting buy-in on your marketing work
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Emily Kramer from MKT1
 and 
Kathleen Estreich of MKT1
Intro to the MKT1 Method: A crash course in B2B startup marketing
New to MKT1? Start here. Long-time follower? Understand how all of our content fits together.
 • 
Emily Kramer from MKT1
1
How to run effective campaigns
Part 3 of 3 in Growth Marketing Strategy Series
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Emily Kramer from MKT1
2
How to build your growth (marketing) strategy
Part 1 of 3 in growth strategy series. Don’t pick channels & campaigns without going through these exercises
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Emily Kramer from MKT1
How to create an impact-focused marketing plan
"MKT1 SHORT" - A LESS-LENGTHY NEWSLETTER FOR PAID SUBSCRIBERS ONLY
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Emily Kramer from MKT1
How your GTM motion impacts your marketing strategy and org chart
Marketing teams should operate (really) differently at self-serve, hybrid, and sales-led B2B startups
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Emily Kramer from MKT1
2
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