marketing strategy

How to prioritize marketing activities & avoid random acts of marketing

Part 3 of 3 in Annual Planning Series

Oct 21

Marketing strategy exercises to kick off your annual planning process

Annual Marketing Planning Series: Newsletter 2. Includes detailed instructions for running 6+ cross-functional marketing strategy sessions.

Oct 2 •

MKT1 Guide to Annual Marketing Planning

Part 1 of 3: Anatomy of the planning process

Sep 23 •

Marketing strategy exercise templates

For Paid Subscribers

Aug 30 •

Building B2B Startup Marketing Orgs from 1 to 25+

This newsletter includes marketing org chart diagrams at various team sizes, and tips for how to structure your marketing team as you scale.

Aug 19 •

A guide to the wedge marketing strategy

How to find your initial niche, and later expand to more audiences and use cases.

Mar 14 •

How to market “marketing” internally

Advice for educating your company on marketing and getting buy-in on your marketing work

Feb 12 •

and

Kathleen Estreich of MKT1

Intro to the MKT1 Method: A crash course in B2B startup marketing

New to MKT1? Start here. Long-time follower? Understand how all of our content fits together.

Dec 19, 2023 •

How to run effective campaigns

Part 3 of 3 in Growth Marketing Strategy Series

Dec 12, 2023 •

How to build your growth (marketing) strategy

Part 1 of 3 in growth strategy series. Don’t pick channels & campaigns without going through these exercises

Oct 24, 2023 •

How to create an impact-focused marketing plan

"MKT1 SHORT" - A LESS-LENGTHY NEWSLETTER FOR PAID SUBSCRIBERS ONLY

Jun 29, 2023 •

How your GTM motion impacts your marketing strategy and org chart

Marketing teams should operate (really) differently at self-serve, hybrid, and sales-led B2B startups

Apr 6, 2023 •

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