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Building B2B Startup Marketing Orgs from 1 to 25+
This newsletter includes marketing org chart diagrams at various team sizes, and tips for how to structure your marketing team as you scale.
Aug 19
•
Emily Kramer
48
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Building B2B Startup Marketing Orgs from 1 to 25+
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A guide to the wedge marketing strategy
How to find your initial niche, and later expand to more audiences and use cases.
Mar 14
•
Emily Kramer
36
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A guide to the wedge marketing strategy
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How to market “marketing” internally
Advice for educating your company on marketing and getting buy-in on your marketing work
Feb 12
•
Emily Kramer
and
Kathleen Estreich of MKT1
53
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How to market “marketing” internally
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Intro to the MKT1 Method: A crash course in B2B startup marketing
New to MKT1? Start here. Long-time follower? Understand how all of our content fits together.
Dec 19, 2023
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Emily Kramer
57
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Intro to the MKT1 Method: A crash course in B2B startup marketing
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How to run effective campaigns
Part 3 of 3 in Growth Marketing Strategy Series
Dec 12, 2023
•
Emily Kramer
43
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How to run effective campaigns
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How to build your growth (marketing) strategy
Don’t pick channels & campaigns without going through these exercises
Oct 24, 2023
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Emily Kramer
76
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How to build your growth (marketing) strategy
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How to create an impact-focused marketing plan
"MKT1 SHORT" - A LESS-LENGTHY NEWSLETTER FOR PAID SUBSCRIBERS ONLY
Jun 29, 2023
•
Emily Kramer
24
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How to create an impact-focused marketing plan
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How your GTM motion impacts your marketing strategy and org chart
Marketing teams should operate (really) differently at self-serve, hybrid, and sales-led B2B startups
Apr 6, 2023
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Emily Kramer
48
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How your GTM motion impacts your marketing strategy and org chart
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Find & accelerate your marketing advantages to grow much faster
And why startups who leverage marketing advantages are way more likely to win
Feb 27, 2023
•
Emily Kramer
and
Kathleen Estreich of MKT1
75
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Find & accelerate your marketing advantages to grow much faster
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Building an efficient marketing machine: the fuel & the engine
A simple framework for getting the mix of marketing activities correct, the right set of people on your marketing team, and high impact work out the…
Nov 18, 2021
•
Emily Kramer
62
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Building an efficient marketing machine: the fuel & the engine
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Crash Course in Marketing Goal Setting
Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them…
Sep 7, 2021
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Emily Kramer
32
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Crash Course in Marketing Goal Setting
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The GACC Marketing Brief: The best framework we’ve created
I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience…
Jul 27, 2021
•
Emily Kramer
51
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The GACC Marketing Brief: The best framework we’ve created
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