marketing strategy

Does every marketing channel *actually* suck right now?

A reaction to Andrew Chen's Substack post: "Every marketing channel sucks right now"

Apr 15 •

Guide to signal-based campaigns

Part 3 of 3 in "Shift to account-driven GTM" series | How to run signal-based campaigns to reach priority accounts, examples of signal-based campaigns…

Mar 16 •

How to set up account-driven GTM: TAM mapping, account tiering, signal tracking

Part 2 of 3 in "Shift to Account-Driven GTM" series | This MKT1 newsletter covers the foundation required for an account-driven or ABX GTM strategy.

Feb 27 •

The Shift to Account-Driven GTM

Part 1 of 3: Why traditional inbound & ABM are no longer enough to win

Feb 12 •

How to prioritize marketing activities & avoid random acts of marketing

Part 3 of 3 in Annual Planning Series

Oct 21, 2024

Marketing strategy exercises to kick off your annual planning process

Annual Marketing Planning Series: Newsletter 2. Includes detailed instructions for running 6+ cross-functional marketing strategy sessions.

Oct 2, 2024 •

MKT1 Guide to Annual Marketing Planning

Part 1 of 3: Anatomy of the planning process

Sep 23, 2024 •

Marketing strategy exercise templates

For Paid Subscribers

Aug 30, 2024 •

Planning & goal setting templates

For Paid Subscribers

Aug 29, 2024 •

Building B2B Startup Marketing Orgs from 1 to 25+

This newsletter includes marketing org chart diagrams at various team sizes, and tips for how to structure your marketing team as you scale.

Aug 19, 2024 •

A guide to the wedge marketing strategy

How to find your initial niche, and later expand to more audiences and use cases.

Mar 14, 2024 •

How to market “marketing” internally

Advice for educating your company on marketing and getting buy-in on your marketing work

Feb 12, 2024 •

and

Kathleen Estreich of MKT1

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