4 Comments
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Owen Ashby's avatar

This is beautifully explained. I've been doing this B2b Marketing stuff for over 30 years and this is one of the best, most methodical explanations of this topic I've seen. I'll share it for sure. Thank you.

Allyson Letteri's avatar

Thanks Owen! So glad this was helpful :)

Ashley La Fleur's avatar

So so good!!