Buildathon Recap: How to use the MKT1 MCP Server in Claude

Full video & ready-to-use prompts from our paid-only Buildathon on 5/27

👋 This is a bonus edition of MKT1 Newsletter with a recap of the MKT1 Buildathon on 5/27/26, including a full video replay of this paid subscriber-only event.

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On 5/27 we ran our second MKT1 Buildathon, exclusively for paid subscribers using the MKT1 MCP Server. I walked through some of my favorite skills in the MKT1 MCP across Claude Code, Chat, and Cowork.

Install the MKT1 MCP Server

Video recap

Below is the full video from our Buildathon, but first here are some links you’ll need to follow along:

• Download the Claude Desktop App

• Install the MKT1 MCP Server

• Follow along with the agenda & prompts

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What we covered

Note: You can use the MKT1 MCP with Claude Code, Cowork, or Chat. I noted below which one I chose for each demo, but you can try any skill in all 3!

• Intro & MCP tour – 0:05
  How to find all things MKT1 via the MCP using our built-in skills.
  mkt1_skills_list, mkt1_changelog, mkt1_newsletter, mkt1_templates, mkt1_mcp_help

• GACCS Brief (Claude Code) – 5:25
  The brief format I invented at Asana, now a skill that uses your marketing strategy as context and can push the brief to Asana and Slack.
  mkt1_gaccs

• AEO Audit (Incognito Claude Chat) – 18:55
  A quick way to see what an LLM knows about your company, and get a list of things to improve. Plus a new incognito version of our competitive research skill.
  mkt1_aeo_audit, mkt1_incognito_competitive_research

• Competitive Research & Report (Claude Cowork) – 28:11
  Runs deep research on competitors, pulls it into a branded spreadsheet, generates a battlecard, and updates itself on a schedule.

  mkt1_competitive_research

• Recruiting Skills (Claude Code) – 33:24
  A full set that works together: scorecard → candidate check → interview questions. Works for hiring and for job-searching.

  mkt1_jd_scorecard, mkt1_linkedin_candidate_check, mkt1_interview_questions, mkt1_job_board_search

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Wait what’s an MCP Server?!

An MCP server connects an LLM to external tools, knowledge, and capabilities—in this case to MKT1 processes, content, skills, etc. Think of it like an integration or API that adds the MKT1 brain to Claude.

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Thanks for your interest in our Buildathon. We hope you find the MKT1 MCP useful!

More from MKT1

🗓️ Don’t miss the next event, get on the list for future Buildathons.

💬 We’re slowly rolling out a Slack community for paid subscribers using the MKT1 MCP. Get on the waitlist here.

🏃‍♀️ Get on the waitlist for a custom MKT1 Claude Sprint, with Kramer, Halley, and your marketing team.