SDRs should not be the default way to ramp up your GTM. They are part of a bigger GTM system, they aren’t THE system. If you have too many SDRs and not enough marketers, your GTM team is inefficient—and no one wants that, especially in a downturn when cost cutting is key.
Why you probably have the wrong ratio of SDRs to Marketers
Have you encountered scenarios where the SDRs couldn't connect with the prospect because the ICP is too senior?