4 Gen Marketers, 5 builds in Claude Code & Cowork to inspire you to join in on the Claude frenzy. Featuring Elaine Zelby, Kamil Rextin, and Aditya Vempaty.
Also I am curious if you can record a Loom and upload an MP4 file to show Claude what you want it to do and train a skill instead of type everything out step by step. Is it smart enough to watch and listen to a video to learn?
Thank you for breaking all of things down for us! I am curious what your thoughts are on Notion. They are claiming to be the "Switzerland of AI" and its seems like you can build all sorts of things (including agents) and maintain skills/mds in one place in Notion while interchangeably using Anthropic, Google, OpenAI LLMs from within Notion. What are the pros/cons of working in Notion v. Claude Code?
This was so helpful! I used the competitive intelligence workflow/skill. Unfortunately got hit with this below so wasn't able to take ad screenshots (im trying to see if I can work around it via claude chrome extension) but wondering if anyone else has seen this issue?
Unfortunately I couldn't pull actual ad screenshots — the LinkedIn Ad Library, Meta Ad Library, and Google Ads Transparency Center all require a live browser(JavaScript-rendered) and can't be scraped programmatically.
Loved this - natural evolution from the previous post! It's clear that marketers that are slightly tech savvy and not afraid to go out of their comfort zone can start building agents. I loved the examples shares but they feel a little one-off-ish, ie.e. their goal is to make human works faster/more scalable, not to replace and entire task. The outbound example is the only one that looks a little more loopable, but I'll be curious to see if the agent /skill breaks. I'm interested in full automation and the early experiment show that more determinism is needed, skills alone tend to break in complicated workflows where memory and context can get lost between steps.
Any actual results from these early experiments (time savers, increase in ROI, maybe we saved that outbound sales head we wanted to hire...)?
I actually like the things you use ad hoc too, not just the automated/recurring/on a schedule things. Many things in marketing are as needed, not scheduled. For instance, run the homepage positioning checker every time you change copy or get a request to change it. Run the humanizer on every draft you create, etc. Run LinkedIn ads competitive everytime you refresh creative.
I'll try to get more stories on actual impact. I think write now everyone thats using it is trying to figure all this out and get a true sense of impact.
"As needed" is also a rule / human judgment that can be codified so it's a "smart schedule". For example, we could tell Claude to run the homepage positioning checker "every time copy changes". I personally struggle to keep copy updated so I would want a quarterly reminder.
Also I am curious if you can record a Loom and upload an MP4 file to show Claude what you want it to do and train a skill instead of type everything out step by step. Is it smart enough to watch and listen to a video to learn?
No, it doesn’t process video (yet) A script and diagram or screenshot, it can definitely pull from though
Thank you for breaking all of things down for us! I am curious what your thoughts are on Notion. They are claiming to be the "Switzerland of AI" and its seems like you can build all sorts of things (including agents) and maintain skills/mds in one place in Notion while interchangeably using Anthropic, Google, OpenAI LLMs from within Notion. What are the pros/cons of working in Notion v. Claude Code?
This was so helpful! I used the competitive intelligence workflow/skill. Unfortunately got hit with this below so wasn't able to take ad screenshots (im trying to see if I can work around it via claude chrome extension) but wondering if anyone else has seen this issue?
Unfortunately I couldn't pull actual ad screenshots — the LinkedIn Ad Library, Meta Ad Library, and Google Ads Transparency Center all require a live browser(JavaScript-rendered) and can't be scraped programmatically.
Oh wait I see this from the original article, I'll try this!
he went back to Plan mode. Claude inspected its own implementation, identified missing retry logic, and proposed fixes.
Loved this - natural evolution from the previous post! It's clear that marketers that are slightly tech savvy and not afraid to go out of their comfort zone can start building agents. I loved the examples shares but they feel a little one-off-ish, ie.e. their goal is to make human works faster/more scalable, not to replace and entire task. The outbound example is the only one that looks a little more loopable, but I'll be curious to see if the agent /skill breaks. I'm interested in full automation and the early experiment show that more determinism is needed, skills alone tend to break in complicated workflows where memory and context can get lost between steps.
Any actual results from these early experiments (time savers, increase in ROI, maybe we saved that outbound sales head we wanted to hire...)?
I actually like the things you use ad hoc too, not just the automated/recurring/on a schedule things. Many things in marketing are as needed, not scheduled. For instance, run the homepage positioning checker every time you change copy or get a request to change it. Run the humanizer on every draft you create, etc. Run LinkedIn ads competitive everytime you refresh creative.
I'll try to get more stories on actual impact. I think write now everyone thats using it is trying to figure all this out and get a true sense of impact.
"As needed" is also a rule / human judgment that can be codified so it's a "smart schedule". For example, we could tell Claude to run the homepage positioning checker "every time copy changes". I personally struggle to keep copy updated so I would want a quarterly reminder.