Dear Marketers Podcast & Newsletter | Episode 11 | Great product launches aren’t one-day events, they require shared strategy, cross-functional alignment, and momentum long after launch day. Learn how to create a product launch GACCS brief, evaluate product launches against other campaigns, and drive ongoing impact post-launch. Plus: Devon Watts explains why PMMs should act like product CEOs and Jenny Thai brings a content leader's perspective on product launches.
It felt like you were describing what my team and I are navigating - not every product deserves a launch. The one thing I have a different view on is identifying what you are positioning against before defining who it's for. I've found depending on the audience if for what you need to position against differs, particularly true if you have a large segmented base of customers.
I don’t think it’s one specific order for establishing positioning, its often iterative between each step. Good call out though to make that more clear!
+most teams forget to prep their support team with launch FAQs BEFORE going live which kills the CX right when the excitement is highest.
Yes, great point! That is something that was always on my launch checklist, and still needs to happen every time!
It felt like you were describing what my team and I are navigating - not every product deserves a launch. The one thing I have a different view on is identifying what you are positioning against before defining who it's for. I've found depending on the audience if for what you need to position against differs, particularly true if you have a large segmented base of customers.
I don’t think it’s one specific order for establishing positioning, its often iterative between each step. Good call out though to make that more clear!