This video is part of our MKT1 Unboxing series, where I get a ~30-minute demo of a GTM tool straight from the team who built it, to help you discover the best tools.
In our first episode of MKT1 Unboxing, Zev Lebowitz shows why Attio calls their CRM “Customer Relationship Magic.”
I get a full tour of what an AI-native CRM looks like, including how easy it is to build automations, workflows, and reporting, and to sync contacts and accounts in minutes.
Zev also shows how Attio uses Attio to manage partnerships, events, and PLG & enterprise motions in one CRM with ease.
If you’ve ever opened Salesforce and immediately regretted it or if you need a more flexible CRM, watch the video, then get started with Attio here.






