Hi Emily - Great insights, as always. Where do you see responsibility for organic social fitting into your framework? Does this align to content, or do you treat it like any other inbound channel and align it with Growth marketing? Thank you!
It depends on the goal and use of social really. If you are going big on TikTok, Youtube, etc. it's content, or maybe just the producer. If it's some basic posting on Linkedin and really closely tied to paid social, growth. This is one of the areas where a producer is super helpful, b/c it involves deep coordination across the team (like events and campaigns)
Hi Emily - Great insights, as always. Where do you see responsibility for organic social fitting into your framework? Does this align to content, or do you treat it like any other inbound channel and align it with Growth marketing? Thank you!
It depends on the goal and use of social really. If you are going big on TikTok, Youtube, etc. it's content, or maybe just the producer. If it's some basic posting on Linkedin and really closely tied to paid social, growth. This is one of the areas where a producer is super helpful, b/c it involves deep coordination across the team (like events and campaigns)