How to organize your early-stage SaaS marketing organization
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This is our original post on building your B2B marketing org chart. Check out our Aug 2024 update, which shows the ideal marketing org chart set up today for various team sizes, and things to watch out for as you build and organize your marketing team.
We’ve built multiple SaaS marketing functions from scratch at now unicorn companies. Here’s what we’ve learned:
No two marketing teams look the same.
Marketing is broad, even within the vertical of growing SaaS startups.
There are a ton of marketing sub-functions.
You won’t be able to re-use the same job description for a role until you hit 10+ marketers.
Titles are always changing because we’re marketing our own marketing role…