Crash course in marketing analytics, attribution & forecasting for early & growth stage B2B startups
The link to the full funnel workshop is not working
I missed the workshop. Is there a link to the templates and sheets?
Great article, learned a lot!
Great article, thanks Emily! At which yearly paid budget do you think attribution software makes sense?
Thiis one came very timely, as I've been trying to nail full-funnel tracking/reporting for the story-driven, product-led content marketing we're executing for B2B SaaS clients. Definitely signing up for the workshop. Thanks, Emily.
Really like the idea Qualified 1 and Qualified 2, rather than MQL & SQL, haven't heard this before. Thanks 🙏
Thanks for the great info!
Would marketing B2C follow a similar process?
If not, is there an article you would suggest that is more suited for B2C marketing?
Would really appreciate your expert advice
This clarity’s a lot! Thank goodness I found you 😅
This crash course is awesome! I bookmarked it so that I can refer to it again later. At every stage, startups need to learn to do reporting and how it ties to revenue. No ifs or buts!