We use Hubspot which does not allow LinkedIn thought-leader ad tracking and reporting. You mentioned in this newsletter that it's def something we should be showing to sales, but did you learn of an automated way to do that? In the past I've exported the demographic data and manually uploaded the companies to a campaign in Salesforce, but would love to not have to do that anymore
We have a few fun claude workflows where we download full account engagement data from LinkedIn (found in the audience section of campaign manager, not the demographic reporting) and then match it to the original account list.
This runs on a weekly basis and then produces a "hot list" that we share via slack with sales (aka, top 10 trending accounts, top 10 new accounts to activate paid clicks, etc.)
As far as thought leader comments/likes/shares - either a manaul or 3rd party scrape (puts your profile at risk as LI is very strict about scraping) and then tossing into a Clay enrichment workflow is also an interesting approach.
Thanks for the info Max! I like the idea of setting up a workflow to match it to the account list. Our IT is strictly against us scraping so I'll stick with the more manual process for now.
Of course! They're a gold mine of engagement but just no easy way to automatically extract all the info yet.
We've seen a few teams hire freelancers to "scrape" posts with a high volume of comments/likes (100+) to be nurtured. That's on the "more aggressive" side of the spectrum but interesting.
We use Hubspot which does not allow LinkedIn thought-leader ad tracking and reporting. You mentioned in this newsletter that it's def something we should be showing to sales, but did you learn of an automated way to do that? In the past I've exported the demographic data and manually uploaded the companies to a campaign in Salesforce, but would love to not have to do that anymore
Hey Martina! My 2 cents - it's still very manual.
We have a few fun claude workflows where we download full account engagement data from LinkedIn (found in the audience section of campaign manager, not the demographic reporting) and then match it to the original account list.
This runs on a weekly basis and then produces a "hot list" that we share via slack with sales (aka, top 10 trending accounts, top 10 new accounts to activate paid clicks, etc.)
As far as thought leader comments/likes/shares - either a manaul or 3rd party scrape (puts your profile at risk as LI is very strict about scraping) and then tossing into a Clay enrichment workflow is also an interesting approach.
But sadly still very hands on from our POV.
Thanks, Max
Thanks for the info Max! I like the idea of setting up a workflow to match it to the account list. Our IT is strictly against us scraping so I'll stick with the more manual process for now.
Of course! They're a gold mine of engagement but just no easy way to automatically extract all the info yet.
We've seen a few teams hire freelancers to "scrape" posts with a high volume of comments/likes (100+) to be nurtured. That's on the "more aggressive" side of the spectrum but interesting.
Let me know how it goes.