Template: MKT1 positioning statement exercise
Docs template for writing effective positioning using the MKT1 Positioning Process
Use this docs template to write effective product positioning, defining how your product solves a problem better than alternatives for your specific audience. This involves choosing the right comparator (aka what you’re positioning your product against) and then writing a clear, memorable positioning statement.
Read more on positioning in this newsletter. And you can find all MKT1 resources in our template library here.