Template: MKT1 Perceptions™ exercise
Docs template for writing Perceptions to drive your product marketing, brand, and content strategy
Perceptions are the key narratives you want to drive in your market. They help you tell a consistent, repeatable story across all “fuel” efforts. Use this docs template for writing Perceptions to align your team around telling the same differentiated story.
Read more on writing Perceptions here and here. And you can find all MKT1 resources in our template library here.