Template: Audience analysis & mapping

Sheets template for mapping your TAM into segments & prioritizing ICPs

Before you do anything else in marketing, you must define and deeply understand your audience. Use this sheets template to identify both your total addressable market (TAM) and your ideal customer profiles (ICPs), or the best-fit companies and people for your product today.

Read more on mapping your TAM & ICPs in this newsletter. And you can find all MKT1 resources in our template library here.