Template: 4 Revenue Levers exercise

Sheets template for ranking the best ways for your startup to drive growth right now

Use this sheet to determine the most effective and highest-leverage way to drive growth. Prioritize your overall focus areas quarterly and prioritize for each ICP. The 4 Revenue Levers for all B2B SaaS startups are: increase top-of-funnel for existing market/segments, increase top-of-funnel for new segment/market, increase efficiency (conversion rates, cost to acquire), or increase revenue per customer (pricing changes, segment composition, upsell).

Read more on the 4 Revenue Levers in this newsletter. And you can find all MKT1 resources in our template library here.