My favorite ecosystem marketing programs

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Last week, I wrote about ecosystem marketing and why I think it will become an increasingly important growth engine as inbound and outbound become less effective. I included a few examples of ecosystem programs at the bottom of the newsletter that stood out to me. As promised, here’s a longer list of examples.

Here’s my criteria for inclusion:

• Value add all around: These programs are win-win-wins—for the company, the partner(s), and their audiences.

• Custom-built for the startup: These programs are designed for the startup’s unique marketing, audience, business model, etc, and not just a direct copy-paste of another company’s strategy.

• Not random acts of marketing: These programs seem thought out, and I think all have a high cha…