💎 This is a bonus, paid-subscriber-only edition of the MKT1 Newsletter to keep you up to date on events, MKT1 MCP updates, what I'm reading, and what's coming next from MKT1.
In this newsletter:
Upcoming events: Come build with me in Lovable on 10/28
Marketing things I'm thinking about: Colorful brands, who's ahead (and behind) on AI, and the lack of entry-level marketing jobs
Things I bookmarked (and why): 10 posts and newsletters I saved recently, with my thoughts on each one
What’s new in the MKT1 MCP: Better ChatGPT support, new budget and forecasting skills, a new MCP onboarding skill, and 8 more new and updated skills
New MKT1 jobs: 13 open marketing roles at B2B startups, plus our new recruiting program
What else is coming from MKT1: What's in the works for 2027, and a sneak peek at the newsletter roadmap
Upcoming events
Come build with me in Lovable on 10/28!
I’m teaming up with Lovable to walk you through how to build your own apps and how to turn them into MCPs (aka connectors) with a simple prompt.
Join us this Wed 10/28 at 10am PT / 1pm ET:
I'll build 2 apps & MCPs live: A voice and brand guide app for your team, and a report and benchmark tool to share with customers.
We'll give you time to start building your own, with 29 prompts to choose from.
Why learn to build apps AND MCPs in Lovable?
More and more work is happening inside AI assistants like Claude and ChatGPT, and your team and customers will want your tools and content there too. MCPs (aka connectors) make this possible, so it’s time to get familiar with how they work. Building your own is a great way to start. Luckily, Lovable makes building apps and MCPs very easy.
Hope to see you there!
Marketing things I'm thinking about
Will brands get more fun? More colorful? Please?!
It's becoming increasingly common for people to use "products" through Claude, ChatGPT or an agent instead of opening the product itself. So customers see your product's UI less, and your brand has to do more of the work to be remembered. Will that push brands away from the black look so many have had for a while, toward bright colors and looks that are truly distinct? Think: Clay, Lovable, PostHog, Baseten. I hope so!
