GACCS brief generator & template

Templates to for making a simple brief that drives alignment across stakeholders

One of my most popular frameworks, the GACCS (Goals, Audience, Creative, Channels, and Stakeholders) brief is a tool I’ve been using since my days at Asana.

We made an app for generating GACCS briefs, with custom versions for product launches, events, and campaigns. We also have Google Docs templates for building your own GACCS, plus specific GACCS briefs and planning templates for product launches, events, and campaigns.

You can read more about GACCS briefs in this newsletter. And you can find all MKT1 resources in our template library here.