Highlights
What’s content splattergy? Why should you avoid it? (2:54)
What’s a content altitude? (6:05)
Why Michelin, USPS, and Taco Bell are content marketing renegades (23:47)
What’s a content b-side, and why should you make them? (21:46)
Mentioned in this recording
Caspian Studios for podcast production (mention MKT1 for a discount)
This was a Zoom recording with a live audience, some people forgot to mute early on. Apologies on the “production” quality, just getting started recording these talks and need to up my game. I also speak at 1.5x speed naturally, so working on that too 😊
Listen to this episode with a 7-day free trial
Subscribe to MKT1 Newsletter to listen to this episode and get 7 days of free access to the full post archives.