MKT1 Newsletter with Emily Kramer: MKT1 Templates & Resources

Install the MKT1 MCP

Emily Kramer — Fri, 13 Mar 2026 11:02:00 GMT

The MKT1 MCP adds 40+ ready-to-run marketing skills to Claude, ChatGPT, or your favorite AI tool. Our connector includes skills built on MKT1’s frameworks by the MKT1 team, so you can set your marketing strategy, do research, run campaigns, and audit your work without building every skill yourself.

Install the MKT1 MCP in Claude

^{One click opens Claude and adds the MKT1 MCP as a connector. It takes about 30 seconds.
Need more help? Find detailed instructions for Claude and ChatGPT, plus troubleshooting, below.}

Who has access to the MKT1 MCP?

Anyone can install it for free and use it to search and pull insights from MKT1 Newsletter, Emily Kramer’s LinkedIn posts, and the MKT1 Job Board (plus a few bonus free skills!).
Paid MKT1 Newsletter subscribers get access to every skill. Just use the same email you subscribe with when you authenticate the MCP.
Upgrade to unlock full access ➜

How do I use the MKT1 MCP in my marketing workflows?

Give Claude, ChatGPT, or your AI tool these instructions so it takes full advantage of the MKT1 MCP: “For any marketing task, check the MKT1 MCP first. Search MKT1 Newsletter and run a matching MKT1 skill before starting from scratch.”
- Claude Chat or Cowork: Paste it into Settings > General > Instructions for Claude.
- Claude Code: Ask Claude, “Please add this to my CLAUDE.md,” then paste it.
- ChatGPT: Paste it into Settings > Personalization > Custom Instructions.
Start here by prompting to run one of our most popular skills:
- Paid subscribers: “Run a homepage audit using the MKT1 MCP.”
- Free subscribers: “How does MKT1 Newsletter suggest writing a campaign brief? Use the MKT1 MCP.”

You’ll get new skills automatically once you install. Run the changelog skill to see what’s new.
Watch a live MCP walkthrough here:

Install instructions by platform

Claude desktop app or web browser

Click Install the MKT1 MCP in Claude. Claude opens with the connector form filled in. Click Add.
If that didn’t work, add it by hand. In Claude, click Customize in the left sidebar, then Connectors. Click the + button at the top and choose Add custom connector. Name it MKT1. For the MCP server URL, paste https://mcp.mkt1.co/mcp. (That URL only works inside Claude. It goes nowhere in a browser.)
The MKT1 MCP Server now shows up in your connectors list as “Not connected.” Click it, then click Connect. A window will open to authenticate your account. Enter the email you use for your MKT1 Newsletter subscription (your Substack login). This does not have to match your Claude account email.
[Optional] Once connected, click on the MKT1 MCP Server in your connectors list and find the Tool permissions dropdown that says “Custom.” Switch it to Always allow. That way Claude can use MKT1 skills without asking your permission every time, which gets old fast.

Claude Code CLI

Run the following command in the terminal:

claude mcp add mkt1-mcp --transport http https://mcp.mkt1.co/mcp

The first time you use the MKT1 MCP, you’ll be asked to enter the email you use for your MKT1 Newsletter subscription (your Substack login). This does not have to match your Claude account email.

Claude Team and Enterprise

On a Team or Enterprise plan, you might need an account admin to add the MKT1 MCP at the company level before you’re able to install it in your account.

Instructions to send to your admin:

On Team plans, Owners and Primary Owners can do this. On Enterprise, anyone with a custom role that can manage Libraries can too.

Go to Organization settings, then Connectors, and click Add.
Hover over Custom and choose Web.
Name it MKT1 and paste https://mcp.mkt1.co/mcp as the MCP server URL. Click Add.
MKT1 will now show up as available in everyone’s connectors list.

Once that step is done, individual users can install the usual way:

In Claude, go to Customize, then Connectors. Click MKT1, then click Connect.
A window will open to authenticate your account. Enter the email you use for your MKT1 Newsletter subscription (your Substack login). This does not need to match your Claude account email.
[Optional] Once connected, click on the MKT1 MCP Server in your connectors list and find the Tool permissions dropdown that says “Custom.” Switch it to Always allow. That way Claude can use MKT1 skills without asking your permission every time, which gets old fast.

ChatGPT (available in beta)

The MKT1 MCP works in ChatGPT as a custom MCP server. OpenAI is still rolling this out by plan. Pro has it; Business, Enterprise, and Edu need an admin to turn on developer mode first, under Workspace Settings, Permissions & Roles, Connected Data. If you don’t see the option, your plan may not have it yet. We tested these steps in October 2026.

In ChatGPT, click Plugins in the sidebar to open the plugin directory.
In the top-right corner, click Add, then choose the option to add a custom MCP server.
Name it MKT1. Description and icon are optional. Under Connection, make sure Server URL is selected, not Tunnel. Paste https://mcp.mkt1.co/mcp. Under Authentication, leave it set to OAuth. You don’t need the advanced settings.
Check the box next to I understand and want to continue, then click Create as a plugin.
A Connect MKT1 window appears. Click Continue to MKT1. A window will open to authenticate your account. Enter the email you use for your MKT1 Newsletter subscription (your Substack login). This doesn’t have to match your ChatGPT account email. Click Connect.

Need more help?

Ask Claude first. Say “MKT1 MCP help” and describe the problem. Support docs are built into the MCP, so Claude can fix most things on its own. When in doubt, disconnecting and reconnecting the MCP usually solves it!

If you still need a human, use the MKT1 MCP support form. We’re a small team, so we can’t answer support requests in Substack comments or DMs.

Fine print: You’ll approve our Terms of Service when you install the MKT1 MCP Server. The short version: Access is included with a paid subscription while we test and improve it, and a paid subscription doesn’t guarantee access forever. Access is for you, not your whole team. You can use what the skills produce in your work. The frameworks, prompts, and tools stay MKT1’s.

Resources for IRL events: Planning rubric + SF & NYC dinner venues

Emily Kramer — Thu, 29 Jan 2026 20:34:17 GMT

In-person events are expensive—so you need to make sure you get your money’s worth. Our event planning rubric (we have a doc version & and interactive app) helps you decide up front whether an event is worth the investment.

We also polled the MKT1 community to build a map of 40+ venues great for company-hosted dinners. We have SF & NYC (for now!) and will continue to add to these over time.

Read more on building an IRL event strategy here & hosting successful dinners here. And you can find all MKT1 resources in our template library here.

Slide deck: Gen Marketer Summit keynote

Emily Kramer — Wed, 07 Jan 2026 16:36:12 GMT

At the Gen Marketer Summit in December 2025, I gave a keynote on why the Gen Marketer skillset is the new baseline, and how to run campaigns that work in the AI era. You can watch the keynote (and the rest of the Summit sessions) here, and my slides from the talk are available below for paid subscribers.

Read my takeaways from the Gen Marketer Summit in this newsletter. And you can find all MKT1 resources in our template library here.

The most popular MKT1 resources & templates of 2025

Emily Kramer — Thu, 18 Dec 2025 13:02:59 GMT

We have a “fuel” problem at MKT1. We’ve made so many templates and resources, but I fear we have not built the “engine” for you to know about them. This newsletter (for paid subscribers only—that’s you) is our attempt to rebalance that and deliver our favorites, and your favorites, to you.

But before we get to our most sought-after resources and templates this year, we have some housekeeping items.

Gen Marketer Summit replay: If you couldn’t make it or just want to relive the 4-hour experience over and over, here’s the link. And if you missed out on the partner discounts we shared live for Primer, Profound, Framer, Tofu, Unify, or Closing Media, you can access them here.
We’ll share edited, chapterized, and clipped up versions in early 2026, but many of you simply couldn’t wait for our editing process to catch up. So before we send that to everyone, our paid subscribers get a first (second, really?) look.
MKT1 Perk Stack: Need to use up your end of year budget for tools? Get started on yo…

Save your spot for the Gen Marketer Summit: 12/10/25

Emily Kramer — Wed, 12 Nov 2025 14:34:41 GMT

We’re hosting our first-ever virtual conference. It’s a half-day event in December focused on how to uplevel marketing at your startup for the AI era. I’ll talk about the rise of the Gen Marketer, speakers from my favorite GTM tools will show AI workflows, marketing leaders will share how they’ve adapted to the times, and more.

Paid subscribers: Jump down to get the access code and RSVP.
Free subscribers: This event is for paid MKT1 Subscribers only. Not paid? Upgrade for costs $9 a month or $99 annually.
If you upgrade for just 1 month to attend the conference, I won’t hold it against you, but a paid plan also gives you access to our 100+ templates & resources and archive of posts—plus annual subscribers get access to our new Perk Stack.

Subscribe now

Thanks to our presenting partners: Primer | Profound
And our sponsors: Framer | Tofu | Unify | Closing Media

Agenda

All times approximate and in Pacific Time, but I 🧡 my global audience.

9:00 - 9:35 AM: Welcome & Keynote with me, Emily Kramer
9:35 - 10:40 AM: AI Workflows in Profound, Tofu, Framer,& Unify
10:45 - 11:15 AM: Paid Marketing in the AI Era with Primer & Closing Media
11:15 - 11:55 AM: How we became Gen Marketers: Zena Davé (Bridge by Stripe), Ting Ting Luo (Clay), Jenny Thai (Pear Ventures, Ex Vanta)
12:00 - 12:35 PM: Fireside Chat: Emily Kramer & Dane Vahey (Head of B2B Marketing at OpenAI)
12:35–1:00 PM: Q&A with Emily Kramer

Discounts from our Summit partners

Each partner of the Gen Marketer Summit is offering a special discount for attendees. These discounts are for new customers only. Some of these partners are also in our Perk Stack for annual paid subscribers.

Primer: 10% off an Annual Plan with code “MKT110” or unlock the Perk Stack Offer for annual subscribers
Profound: 20% off Profound Growth Plan with code “MKT1”
Framer: Get a free year of Framer Pro ($360 value) by applying to their startup program at framer.com/startups or unlock the Perk Stack Offer for annual subscribers
Tofu: 10% off Tofu Starter Package, mention “MKT1”
Unify: 20% off an Annual Plan, mention “MKT1”
Closing Media: Get $5,000 of free ad spend for your next campaign, mention “MKT1”

RSVP now

(Below the paywall!)

This event is for paid MKT1 Subscribers only. Not paid? It costs $9 a month or $99 annually. And if you upgrade for just 1 month to attend the conference, I won’t hold it against you.

New Perks for Paid MKT1 Subscribers

Emily Kramer — Fri, 07 Nov 2025 18:58:06 GMT

A 2026 MKT1 goal: Make your paid subscription even more valuable. This means more MKT1 tools, more discounts, more help picking GTM products, and more events.

We’re getting a headstart today with our most valuable launch to date: The MKT1 Perk Stack. Think of it as a caffeine for your GTM Tool budget…still working on the metaphor here.

➜ Perk Stack
➜ Gen Marketer Summit access for paid subs
➜ New resources & tools recap

MKT1 Perk Stack: $40K+ off GTM tools for $99 annual paid subscription

Template: Audience analysis & mapping

Emily Kramer — Fri, 25 Jul 2025 19:25:00 GMT

Before you do anything else in marketing, you must define and deeply understand your audience. Use this sheets template to identify both your total addressable market (TAM) and your ideal customer profiles (ICPs), or the best-fit companies and people for your product today.

Read more on mapping your TAM & ICPs in this newsletter. And you can find all MKT1 resources in our template library here.

GACCS brief generator & templates

Emily Kramer — Thu, 24 Jul 2025 17:54:51 GMT

One of my most popular frameworks, the GACCS (Goals, Audience, Creative, Channels, and Stakeholders) brief is a tool I’ve been using since my days at Asana.

We made an app for generating GACCS briefs, with custom versions for product launches, events, and campaigns. We also have Google Docs templates for building your own GACCS, plus specific GACCS briefs and planning templates for product launches, events, and campaigns.

You can read more about GACCS briefs in this newsletter. And you can find all MKT1 resources in our template library here.

Vibe coding & AI hackathon prompt library

Emily Kramer — Thu, 03 Jul 2025 00:28:51 GMT

We made a library of 60+ AI prompts that you can use to build useful tools for your marketing team. It’s available below for paid subscribers.

Want a preview? Check out this interactive hackathon idea generator we made in Lovable.

For more on getting your team to adopt AI, read this newsletter on running marketing hackathons. And you can find all MKT1 resources in our template library here.

Template: Brand values exercise

Emily Kramer — Wed, 25 Jun 2025 19:37:00 GMT

This FigJam board has 4 exercises you can run internally to select your brand attributes (your brand’s unique characteristics/personality) and then use as a rubric to create and give feedback on your marketing “fuel”(creative, content, copy, etc).

Read more on brand & web design in this newsletter. And you can find all MKT1 resources in our template library here.

Micro-tools from MKT1

Emily Kramer — Mon, 09 Jun 2025 17:28:52 GMT

“Vibe coding” is not just a trend, it’s a way to build more value as a marketer, faster.

At MKT1, we’ve been building apps to show what’s possible (and create real usable tools for us to use too).
Below are a mix of ready-to-use apps and prompts to create your own tools.
You can customize your own version and we’ve included instructions for how to do that.
Some of these are interactive versions of our most popular frameworks (like the GACCS Brief and Marketing Decision Dashboard).

For context on how to use these tools, read our newsletters on Marketing AI hackathons, in-person events, and annual planning. You can find all MKT1 resources in our template library here.

Marketing budget calculator

Lovable app

Use this interactive tool to calculate your marketing budget quickly using 3 proven methods. Get a realistic range to ballpark your budget, then you can use our detailed budget template (available below the paywall) to get more granular.

Bottom-up forecast builder

Lovable app

Use this interactive tool to create a quick bottom-up marketing forecast to project a revenue target for next year. This is a great way to gut check if you can hit a top-down target. Then you can use our detailed monthly forecast template (available below the paywall) to expand on your calculations.

Marketing hackathon idea generator

Lovable app

We made this tool by uploading the prompt library spreadsheet and asking Lovable to create an interactive preview where you could generate ideas by category.

To remix: Click the “Edit with Lovable” button in the bottom right corner, then use the chat section to tell the AI how you’d like to customize the tool.

Templates: Content roadmap & strategy

Emily Kramer — Wed, 14 May 2025 19:58:00 GMT

Use these two sheets templates to align your high-level content strategy to your marketing Perceptions™, then execute an impact-focused content roadmap by including the right fields to prioritize effectively.

Read more on content roadmapping in this newsletter. And you can find all MKT1 resources in our template library here.

Template: Account-driven marketing campaigns, tiering, and signals list

Emily Kramer — Thu, 27 Feb 2025 19:27:00 GMT

This sheet includes 50+ signal-based campaigns, rules of engagement, tiering methods, and more to help identify signals and craft campaigns for your target accounts—everything you need to build an account-driven GTM strategy and run signal-based campaigns.

Read more on setting up account-driven GTM in this newsletter. And you can find all MKT1 resources in our template library here.

Template pack: Ecosystem mapping & competitor analysis

Emily Kramer — Mon, 25 Nov 2024 15:01:00 GMT

Use these sheets templates to map your ecosystem, so you can understand your market & all the players in it. This means looking beyond direct competitors to include complementary products your audience uses, as well as the companies and individuals that influence their decisions.

Read more on ecosystem marketing in this newsletter. And you can find all MKT1 resources in our template library here.

Template: Growth engines exercise

Emily Kramer — Mon, 11 Nov 2024 21:04:00 GMT

Marketing channels are the core “engines” that drive your startup’s growth. Use this sheets template to choose the right engines for your startup to prioritize now, based on your audience, business model, and marketing advantages.

Read more on choosing the right channels for your startup in this newsletter. And you can find all MKT1 resources in our template library here.

Templates: Marketing budget & forecasting for annual planning

Emily Kramer — Wed, 06 Nov 2024 16:26:00 GMT

These templates help you do the math needed for annual and monthly planning, budgeting, and forecasting.

We vibe-coded an interactive budget calculator and a bottom-up forecast builder in Lovable. For a limited time, these are free and available to everyone! More detailed Sheets templates for budgeting & forecasting are below the paywall for paid subscribers.

Read more on budgeting and forecasting in this newsletter. And you can find all MKT1 resources in our template library here.

Marketing budget calculator

Lovable app

Go to Budget Calculator

Bottom-up forecast builder

Lovable app

Go to Forecast Tool

Detailed monthly bottom-up forecast - paid subs only

Paid Subscribers only, Sheets template

Use the account or lead method to create a detailed bottom-up forecast model, month by month. Also includes an annual forecast calculator to get a quick number to gut check forecasts from finance.

Template: Prioritization list & start, stop, continue exercise

Emily Kramer — Mon, 21 Oct 2024 16:00:00 GMT

This sheet shows which columns or fields you need to categorize work into to be able to prioritize and choose the right mix of projects for the year to support your overall marketing strategy. It’s helpful to do this while setting goals.

Read more on prioritizing marketing activities in this newsletter. And you can find all MKT1 resources in our template library here.

Templates: Marketing Decision Dashboard builder & slides for documenting your marketing strategy

Emily Kramer — Mon, 21 Oct 2024 11:52:00 GMT

The Marketing Decision Dashboard™ documents your high-level marketing strategy and serves as a rubric for making marketing prioritization decisions. You can use this when planning for the year or quarter, but also day-to-day when you feel yourself getting stuck in the Random Acts of Marketing trap.

We vibe-coded an interactive Marketing Decision Dashboard builder in Lovable aimed at helping you define big bets during annual planning. We also have a Slides template where you can get really granular on each part of your dashboard.

Read more on the Marketing Decision Dashboard in this newsletter. And you can find all MKT1 resources in our template library here.

Template: Marketing goals tracker

Emily Kramer — Mon, 23 Sep 2024 09:06:00 GMT

This sheet shows how to categorize goals into KPO (KPIs, Projects, and Ops) Goals with examples of each and fields to add milestones, owners, collaborators, and status. Setting all 3 types of goals and not just KPI goals, makes sure you have a comprehensive plan that makes time for the right mix of work.

Read more on setting KPO Goals in this newsletter. And you can find all MKT1 resources in our template library here.

Template: Annual marketing plan

Emily Kramer — Mon, 23 Sep 2024 08:58:00 GMT

Use this docs template to create a shareable annual marketing plan that includes your vision, goals, budget, headcount plan, big initiatives & projects, etc. Once built, share this plan broadly and use it to guide your quarterly planning and day-to-day prioritization.

Read more on annual planning in this newsletter. And you can find all MKT1 resources in our template library here.