Archive - MKT1 Newsletter with Emily Kramer

MKT1 Guide to Annual Marketing Planning

Part 1 of 3: Anatomy of the planning process

Sep 23, 2024 • Emily Kramer

Meet the [Gen] Marketer of the Future

Gen Marketers are AI-powered generalists who will replace in-house Marketing Specialists. They run differentiated campaigns in the AI-driven marketing…

Sep 17, 2025 • Emily Kramer

The MKT1 Guide to positioning

We’ve all seen “positioning” docs that are 10 pages or 30 slides long. They typically all miss the point. Positioning must give clarity on who products…

Jun 12, 2024 • Emily Kramer

Building B2B Startup Marketing Orgs from 1 to 25+

This newsletter includes marketing org chart diagrams at various team sizes, and tips for how to structure your marketing team as you scale.

Aug 19, 2024 • Emily Kramer

Build a LinkedIn Flywheel, not a disconnected social strategy

How to combine your influencer, executive thought leadership, paid social, and signal-based campaign efforts into a compounding growth machine

Oct 20, 2025 • Emily Kramer

The rise of ecosystem marketing & how to make it work for your company

The rise of ecosystem marketing & how to make it work for your company

Nov 25, 2024

Dinners are the new trade shows. Here’s how to run them well

Insights from a professional B2B event planner + my learnings from MKT1 Supper Club

Feb 2 • Emily Kramer

The Shift to Account-Driven GTM

Part 1 of 3: Why traditional inbound & ABM are no longer enough to win

Feb 12, 2025 • Emily Kramer

Intro to the MKT1 Method: A crash course in B2B startup marketing

New to MKT1? Start here. Long-time follower? Understand how all of our content fits together.

Dec 19, 2023 • Emily Kramer

A behind the scenes look at my content strategy

Part 1 of 2: How I built MKT1's content foundation & how to apply this "system" to your startup

May 6, 2025 • Emily Kramer

How to market “marketing” internally

Advice for educating your company on marketing and getting buy-in on your marketing work

Feb 12, 2024 • Emily Kramer and Kathleen Estreich

Does every marketing channel *actually* suck right now?

A reaction to Andrew Chen's Substack post: "Every marketing channel sucks right now"

Apr 15, 2025 • Emily Kramer

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